Twitter Users Have Quadrupled Over Past Two
LANCASTER, England, June 11, 2012
June 11, 2012
The number of American consumers who use Twitter on a daily bases has risen
sharply over the past two years.
According to a recent US survey, the social networking website has
experienced an explosion of user interest over the last couple of years and the
proportion of online adults who use the site on a daily basis has quadrupled
since late 2010.
The study, carried out by Princeton Survey Research Associates International
for the Pew Internet and American Life Project, found that the engagement of
users has skyrocketed with 8% of the online adult population using it on a
The number of adults who use the site on a day to day basis has doubled since
and the research, which involved over 2,000 adults aged 18 and
older, suggests that the rise may be due to the rapid spread of smartphones.
What is more, young adults favour the networking platform more so that older
adults. Over a quarter of people aged 18-29 use Twitter and 31% of Americans
aged 18-24 in contrast to 14% of users aged 30-49 years old.
A statement from Twitter revealed that the number of active users it has was
140 million in
which is an increase from 100 million in
. The spokesperson said growth is extremely strong and now they
experience more than one billion tweets every three days.
The findings can easily be translated to the UK though and in May this year
Twitter had 10 million British users. According to the firm, in just 30 days eight
million users from the UK accessed the site.
With so many consumers around the world using the site to communicate and
share, take advantage of the platform for your business and target your vast
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Boost your brand's exposure to the World Wide Web, interact with your
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