THE SWAROVSKI COLLECTIVE Sponsorship Application Autumn/Winter 2013
HISTORY IN FASHION
The Swarovski story began in 1895 when Daniel Swarovski invented a machine for cutting and polishing crystal. This revolutionized jewellery manufacturing and since then, has inspired the worlds of art, design, fashion and film for over a hundred years. Swarovski began collaborating with the leading couturiers of Paris such as Elsa Schiaparelli and Coco Chanel in the early 1900s, later continuing with the luxury houses of the 1950s such as Christian Dior; all equally inspired by the array of opportunities crystals would bring to their collections. Since joining the family business, Nadja Swarovski has implemented a series of visionary initiatives that reinforce Swarovski’s commitment to support and celebrate both established and emerging designers. The Swarovski Collective sponsorship programme was created in 1999 following a special collaboration between a young Alexander McQueen, Isabella Blow and Nadja Swarovski. The programme has subsequently gained recognition within the industry for supporting cutting edge fashion talents to push the boundaries of creativity, while positioning Swarovski Elements as the ultimate creative ingredient. Each season, designers from New York, London, Paris and Milan apply to the programme, which over previous years has included Philip Treacy, Hussein Chalayan, Viktor & Rolf, Proenza Schouler, Christopher Kane, Givenchy, Rodarte, Erdem, Alexander Wang, Marios Schwab, Jason Wu and Mary Katrantzou. The Swarovski Collective Spring/Summer 2013 season included designers such as Altuzarra, Creatures of the Wind, Rodarte, Wes Gordon, Juan Carlos Obando, Mary Katrantzou, Giles, Marios Schwab, Maarten van der Horst, Huishan Zhang and Anthony Vaccarello. Swarovski would like to offer you the unique opportunity to join the Autumn/Winter 2013 programme and benefit from the seasonal support and publicity we generate for designers of The Swarovski Collective.
THE SWAROVSKI COLLECTIVE
THE BELIEF Swarovski’s goal is to encourage and challenge fashion talent to push the boundaries of crystal. Designers are invited to use Swarovski Elements in pioneering and innovative ways across their Womenswear collections. Swarovski seeks to support designers who embrace crystal as a creative material, who are inspired by the limitless potential that crystals bring to their collections and who are excited to position crystal as an integral part of their collection. The stable of designers that forms The Swarovski Collective is a considered grouping of talent. Swarovski prides itself on collaborating with the industry’s most cutting edge, creative and innovative designers.
This program is highly selective and should the partnership go ahead, the contract is legally binding. Brands should only apply if they are able to exert a strong level of commitment that is both viable and achievable within their business structure.
Applicants must be inspired by and have a strong desire to work with Swarovski Elements.
Applicants must validate why crystal is an integral part of their design and how support from Swarovski would benefit their collection.
Applicants must confirm that they will show at New York, London, Milan or Paris Fashion Week.
Applicants must have a business and be prepared to present their business strategy for Autumn/Winter 2013.
Applicants who have received sponsorship in the past will also be judged on their innovative use of Swarovski Elements in previous collection(s), the level of media value and exposure on the past collaboration(s) and the designer’s ability to re-invent their designs and ways of incorporating crystal into their upcoming collection.
CONDITIONS OF PARTNERSHIP There must be a minimum of 5 fashion looks featuring Swarovski Elements prominently and innovatively within the show. The designer will partake in a number of key film interviews within his/her studio pre show and/or at the show for PR and communication purposes. Swarovski will also require studio and backstage access. Throughout the collaboration, the Designer and Swarovski will work together on their PR and social media to maximise exposure of the partnership. Swarovski will select one crystal look to be included in the Swarovski Archive at the end of the season. THE NEXT STEPS th If you feel your brand meets the outlined criteria please apply via the application form by20November 2012. Incomplete applications or those received after this date will not be considered.Prior to the application, Swarovski can provide each designer with a comprehensive Swarovski Elements product presentation, including advice regarding crystal application and detailed information on any new innovations.
THE BENEFITS Product allocation in line with the designer’s concept for incorporating crystal in the collection and reflective of designer’s communications strategy. Opportunity for additional financial support of up to €30,000. Exposure via Swarovski PR, communications and social media campaigns (via 2.8 million Facebook fans, Twitter, Tumblr, YouTube and Pinterest). Retail support via in-store events or exhibitions within local and international markets. Retail support via Swarovski’s online partnerships. Opportunity to be invited to design an Atelier Swarovski collection for a future season. Opportunity to further creative collaborations beyond fashion week via films and special projects. Invitation to Swarovski events and initiatives worldwide. Insertion in The Swarovski Collective seasonal look book. Presence in Swarovski showrooms worldwide and during Swarovski Press Days. Exposure inSaltMagazine, Swarovski’s bi-annual design and fashion magazine with a global distribution of 45,000+ in addition to the iPadSaltApp. Opportunity to gain insights into Swarovski’s worldwide initiatives spanning art, design, architecture and film.
Address Line 1*
Address Line 2*
Direct work telephone*
Basic Application Form:*Required Fields
Company Name* (if different from Brand name)
Gender* ( ) Female ( ) Male
Product category*: (
THE SWAROVSKI COLLECTIVE SPONSORSHIP PROGRAMME
) Womenswear ( ) Accessories
Are you a customer of SwarovskiElements?( Yes No
Number of employees *
Annual turnover *
PR Contact Telephone*
Address Line 2*
Address Line 1*
Have you previously received sponsorship from Swarovski?* ( ) Yes ( ) No
Established in (month/year) *
Have you received an award in the past 2 years? If so, which one?
Please provide a summary of your brand identity
PR Contact Name*
Public Relations Information
Top 5 stockists worldwide* (store name, city, country)
If so, did you place a crystal production order following the sponsorship?* ( ) Yes ( ) No
Are you or your brand already part of a sponsorship scheme, awards, funds (e.g. NEWGEN, ANDAM, Vogue, CFDA)?* ( ) Yes ( ) No
If yes, which one(s).*
Please detail any collaborations in fashion, accessories and jewellery you are working on:*
Why should you be considered for Swarovski Collective sponsorship?*
Please describe your ideas for crystal integration for each look.
What type of crystal application technique will you use?
Type of Support: Please confirm if you seek* ( ) Product only ( ) Product and Financial
If you have chosen product and financial support, please state amount:*
Please attach this application form with all your supporting sketches to the email address below th by 20 November 2012 Email:firstname.lastname@example.orgPlease direct any queries to: New York: Tara Levy Tara.Levy@swarovski.com Tel: +001 (212) 935 4200 London: Stephanie Barker Stephanie.Barker@swarovski.comTel: +44 (0) 207 255 8415 Paris: Lila Thibault Lila.Thibault@swarovski.com Tel: +33 144 761 401