Tips for Making Your
Tradeshow a Success
It’s no secret that a tradeshow can be a very effective vehicle for growing your business. Whether you are launching a new product, a new concept or an entirely new business, using the tradeshow platform works.
Of course, there are also many tradeshow failure stories floating around. It only works if you take the right steps and follow proven tips for making the show a success.
It’s really up to you if your tradeshow will send you a few steps back or vault you to the next level.
Work Out a Budget
Before you get into the planning and strategizing, you must first work out a budget for your show. There are many different tradeshow booth displays you can choose from, and all come with different price tags.
The key is to be honest with yourself, and get the very best tradeshow booth display that you can afford. Take your time with this step, so you don’t come up short financially or with the type of display you ultimately use for the show.
Success in any business venture starts with setting goals, and a tradeshow is no different. When setting your goals for the show, consider aspects like:
•Will you actually be selling products or services? •Are you just doing market research? •Are you looking for newsletter sign ups? •Are you trying to gauge the competition?
Once you figure out what you’ll be doing, you can figure out the overall goals concerning numbers and stats.
Choose the Right Display
Your budget and goals will help determine what type of tradeshow booth display to use, but they aren’t the only factors. The overall effect you want to have on the tradeshow floor will also play a big role. Some tradeshow booth display options include:
•Pop-up display •Banner stand •Custom display •Tension fabric display
Choose the Right Show
If you work your budget perfectly, set clear and realistic goals and get great portable displays, then choose the wrong show all your efforts will be a waste. When choosing a tradeshow, consider:
•Where your target market will be •Where your competitors will be
These two factors alone will help steer you in the right direction and help you choose the right show each time.
Send the Right Message
No matter how great your tradeshow booth display looks, not everyone who walks by is going to stop. It’s imperative to send the right message with your copy to really attract interest.
Use a headline that can be read easily and that stresses the benefits of your product or service to potential customers. Use bullet lists, quotes, statistics and open-ended questions to draw your prospects in and stand out from your competitors.
The Visual Effect
Along with the words you use, the overall visual effect of your display is also important. You may want to ask for advice from people that are experienced with tradeshows for this one. To create a memorable visual effect, you’ll have to consider things like:
•Colors, designs and graphics •Tradeshow rules and guidelines •Lighting and spotlights •Audio-visual capabilities
Sweeten the Deal
Once you attract attention and get prospects to stop at your display, the real work begins. Make sure you have some enticing offers and promotions ready to sweeten the deal and get that conversion. Consider these proven tactics:
•Games and contests •Special discounts •Special events •Referral programs
You aren’t always going to get a full commitment or conversion on the tradeshow floor. This is why it’s important to follow up with prospects once the show is over.
Make collecting emails and other contact information part of your strategy, then follow up with offers and reminders after the show is over.
Northern Productions Inc.