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Published : Monday, March 26, 2012
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Origin : cte.unt.edu
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Advertising Design
Lesson Plan
Course Title: Advertising Design
Session Title: Tools and Method of Use: Pen and Ink Illustration

Performance Objective:

Upon completion of this assignment, the student will be able to better understand and use pen
and ink as a tool for illustration in Advertising Design.


Specific Objectives:

Describe the history of the pen and ink as a tool (timeline)
Identify characteristics that distinguish pen and ink illustration from pencil, wash, or
brush.
Select appropriate pen type for illustration
opriate paper.
Demonstrate methods of shading for rendering specific values.
Demonstrate correct techniques to avoid common errors.
Identify meaning of tool names and identify tool/s and supplies by the proper term.
Compare and contrast pen and ink with brush and ink through practice.

Preparation

TEKS Correlations:

125.94(c)(3)(C)
…Demonstrate knowledge of production techniques utilized in advertising design.

125.94(c)(4)(A)
…Safely use tools, materials, and equipment commonly employed in the field of
advertising design.



Interdisciplinary Correlations:

Communication Graphics

123.64(c)(3)xx
…investigates emerging and innovative communication graphic technologies.

Accommodations for Learning Differences:
Lesson Plan/Curriculum Modifications Checklist
Guidelines and Procedures for Adapting Instructional Materials
Instructor Format for Curriculum Customization for Learning Differences
Sample Curriculum Customization for Learning Differences
Advertising Design: Pen and Ink Illustration—Tools and Method of Use
©2004 Texas Trade and Industrial Education
1 Advertising Design

Instructor/Trainer

Will lecture, demonstrate pen and ink and brush and ink, show techniques related to shading,
safety, and paper selection to help the student to better understand the pen and ink and brush
with ink as a tool for illustration in Advertising Design
References:

None.

Instructional Aids:

1. Pen & Ink Illustration PowerPoint Presentation
2. Pen & Ink Illustration PowerPoint Slides
3. uwerPoint Notes
4. Rubric for Grading

Materials Needed:

Visual aid examples of light medium to dark tones created by using different shading
techniques of pen, proper hand position when using, and examples of pen and ink
illustration. Review good example of pen and ink rendering. Chart showing pen shading
and brush shading.

Best pen types for illustration, selected paper, light source, drawing table or board, still
life subject or photographic reference, India Ink, Crowquill pen, No.2 red sable Water
Color Brush or bamboo brush, pencil, eraser, tracing paper, drawing paper, ½” masking
tape, and hot pressed illustration board.

Equipment Needed:

Projector and computer with Windows 98 and Power Point software for Power Point slide show.
Light source (natural or electric), drawing surface: board or desk top


Learner

Will sample pen and ink, paper types, proper shading techniques.

Introduction

Introduction (LSI Quadrant I):

SHOW Samples of pen and ink drawings
SAY Illustration work in Advertising Design may involve many types of tools. Some are
compatible and appropriate for a specific end product. It is important to develop experience
using these tools to better understand the effect tools can produce in illustration.


Advertising Design: Pen and Ink Illustration—Tools and Method of Use
©2004 Texas Trade and Industrial Education
2 Advertising Design
Outline

Outline (LSI Quadrant II):

(See Power Point)
• History of Pen and ink
• Pen types and Paper Selection
• Basic terms to identify pens, ink types, techniques
• Proper Hand position
• Tips and Techniques of pen and ink, brush illustration
• Other types of pens and uses
• Pen and ink, brush exercises


Application

Guided Practice (LSI Quadrant III):

Student will perform shading exercises and apply the ink dot technique to a composition
of a shiny metal object.

Exercise one:
Make a gray scale from 1 through 8, using crosshatching technique. Scale will have #1
as pure white, and #8 as solid black.

Exercise two:
Find a photo reference of a figure. (National Geographic) or magazine illustration and try
to render it using the pen and ink parallel line method. Try the lines at an angle, keeping
all the one direction and vary the width of space between lines to allow for shadow and
highlights. Do not outline subject in ink. (Tip: To draw, first outline the figure in pencil,
then all the main shadows. Erase all pencil marks when ink is dry).

Exercise three: (Use the same subject as in exercise two)
Dry brush drawing is an interesting technique that is used for rough and smooth paper
types in illustration.
1. Prepare a pencil sketch from exercise two on Bristol board.
2. Dip the brush using a watercolor size 2 brush or Chinese lettering brush onto
black drawing ink.
3. Next, draw the inked brush lightly over cardboard until the brush hair appears
divided, or split into fine points. Do this each time brush is re-dipped into ink.
4. The brush is now ready for work. Begin to apply brush onto sketched pencil
drawing used in exercise two. Lift the brush at the end of a stroke
Fine illustration work resembling etching can also be done with dry brush.

Practical Application
The ink dot method, or stippling is easily created by photographic and software
techniques. It is important to understand how to create this effect with ink dots because
they are far superior to technological reproduction. Also, this method can effectively
illustrate a product or image that is a prototype or in idea stage of development as if it
existed.
Advertising Design: Pen and Ink Illustration—Tools and Method of Use
©2004 Texas Trade and Industrial Education
3 Advertising Design
1. Draw a shiny, metal object in pencil first and shade light to dark. Transfer
(graphite method) to hot press illustration board. Be careful not to press too hard,
or the board will dent.
2. Make note of highlighted areas and begin to ink dot with tiny dots using the
crowquill pen and ink, making dots far apart and distinct. Test the pen after
dipping on scratch paper each time before using on your illustration.
3. Start with light dots and build up to darker dots. Avoid making patterns by having
too many dots close together. All light areas have tiny dots far apart. Dark areas
have larger dots closer together. Keep a blend from light to dark. Also, follow
your pencil drawing for value.
4. Look up and away from work from time to time to prevent tiredness, or light-
headedness.
5. When you have finished and your work shows that highlights are evident, detail is
sharp. And soft tones are present and blended.
6. When ink is dry, erase all pencil marks and smudges.


Independent Practice (LSI Quadrant III):

Student will use a light source and still life object of choice, or photographic reference. The
following exercises are suggested to refine skill level:
1. Choose three objects and arrange together as a unit. Render in pencil on drawing paper
to represent the texture of the object. The pencil strokes should be drawn to conform to
the object’s shape and avoid outlining any object. The values of the objects should stand
out against each other without the use of outlines. Unequal amounts of light and dark
give emphasis and dramatic effect to the arrangement.
2. Make several brush with ink sketches of friends or family on white paper.
3. Draw a simple flower design or plant from nature and render in dry brush method.


Summary

Review (LSI Quadrants I and IV):

Check for knowledge with finished demonstration exercises.
Students completed work.(Option: Review PowerPoint)


Evaluation

Informal Assessment (LSI Quadrant III):

Review first basic shading exercise, compare to teacher prepared sample, and self
critique.


Formal Assessment (LSI Quadrant III, IV):

Grading rubric on point scale

Advertising Design: Pen and Ink Illustration—Tools and Method of Use
©2004 Texas Trade and Industrial Education
4 Advertising Design
Pen and Ink Rubric
Accuracy (0-40) Proper shading technique Neatness (0-20)
(0-40)
Accuracy to tonal values of Evidence of tonal values Absence of drips and
subject lighting (0-30 Pts) matching gray scale values smears. (0-10 pts)
1- 8. (0-20 Pts.)

Subject accurately drawn in Blending evident from Lines are crisp and not
proportion. (0-10 Pts.) highlights, shadows, and soft hooked, dots are dots and
tones. Worked from light to not dashes or commas. (0-10
dark. Sharp detail evident. (0- pts)
20 Pts.)



Extension/Enrichment (LSI Quadrant IV):

Exercises: Drawing series to incorporate crosshatching, stipple (dot), and
straight/slanted line.

Complete a series of sketchbook drawings in pen and ink.

Technology: Scan in the pen and ink illustration and explore varied versions of pen and
ink by using Painter, or Adobe Illustrator and work on various backgrounds and themes
for illustration.





















Advertising Design: Pen and Ink Illustration—Tools and Method of Use
©2004 Texas Trade and Industrial Education
5 Pen and Ink
Illustration
Characteristics that distinguish
pen and ink drawing from pencil
and brush drawingsIntroduction
The technical difference in a pen and
ink illustration from other drawing
tools is that the different values are
produced by a series of lines of
different thickness and the paper is
showing between the line widths. A
wash and ink drawing shows flat
masses of value in varied degrees.
2004 (c) Texas Trade & Industrial Education Advertising Design: Pen and Ink Illustration 2w
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Pen and Ink Topics
History of Pen and ink
Pen types and Paper Selection
Basic terms to identify pens, ink
types, techniques
Proper Hand position
Tips and Techniques of pen and
ink, brush illustration
Other types of pens and uses
2004 (c) Texas Trade & Industrial Education Advertising Design: Pen and Ink Illustration 3A brief history of pen
and ink
The first Crowquill pen was that of a
bird feather with the quill, or stem
that feather follicles are attached
to, is sharpened to a fine point.
The discovery of ink origins date
back to ancient Egypt and India.
Today’s nk range from natural
dyes to synthetic formulas.
2004 (c) Texas Trade & Industrial Education Advertising Design: Pen and Ink Illustration 4„


Pen types and Paper
Selection
Calligraphy and Lettering pens, Crowquill
pens, felt-tip, mechanical, and roller-ball
types.
Paper types best for pen and ink include
hot press illustration board, Bristol board
and clay coated paper.
Understanding how each functions and the
effects rendered by the type of pen is vital
to producing the best quality.
2004 (c) Texas Trade & Industrial Education Advertising Design: Pen and Ink Illustration 5

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