National Fruit and Vegetable Retail Report

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National Fruit and Vegetable Retail Report

Published : Thursday, July 21, 2011
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Fruit and Vegetable Market News Branch
Agricultural National Fruit and Vegetable Retail Report Marketing Service Websites : www.marketnews.usda.gov/portal/fv  and  http://www.ams.usda.gov/mnreports/fvwretail.pdf Volume V - Number 19 Issued Weekly Friday, May 13, 2011
Advertised Prices for Fruits & Vegetables at Major Retail Supermarket Outlets 05/07 to 05/19 1,2
Graduation time! Grocers were promoting Graduation in this week’s ad circulars with cakes, floral arrangements and party supplies. Besides graduation, grilling supplies and lawn furniture were popular on front pages. The first of summer stone fruits from California began appearing on grocers shelves including apricots, nectarines, peaches and cherries along with Georgia peaches in the Southeast. Early promotions for Memorial Day featured silk flower arrangements. Four of the Top 5 produce items featured were the same as last week. Tomatoes, including many on-the-vine and grape type, moved from fifth last week to third place this week. Onion ads dropped again compared to the two previous weeks but were still the fourth most featured item. Broccoli, including Crown cut) pushed strawberries out of the Top 5. Cantaloups and watermelons, where harvest is underway in Florida, saw significant increase in the number of stores with melons on ad. Blueberries, where Southeast harvest is underway, were on ad in 4,300 stores, up from 3,300 the previous week. Broccoli and sweet corn filled the other Top 5 spots for vegetables. At this time last year corn was the leading vegetable. Bagged salad mixes and grape tomatoes were the leading organic items advertised this week. Compared to a year ago, the only major ad item in the fruit category this week that was higher in price was cantaloups by 10%. Watermelons were 12% lower in price than the same week last year. Sweet yellow onions were 35 cents per pound lower than a year ago on grocer displays. Green bell peppers, zucchini squash and corn were also significantly cheaper than last year. Baby carrots and grape tomatoes were the only major vegetable items where the national average price was higher than last year. As used here, major ad items are advertised in over 3,000 stores and where an exact price comparison with a year ago is available.
 Top 5 Commodities Featured This Week Apr 29 May 06 May 13 24K 20K 16K 12K 8K 4K 0K Apples
Salad Tomatoes Onions, Dry
Broccoli
1 - Fruit and Vegetable Market News surveys more than 200 retailers, comprising over 21,000 individual stores, with online weekly advertised features. 2 - Date range reflects one week of data collection ending on the report date and encompasses ad pricing good from the Saturday before the report   release date through the following Thursday.
Commodity
 National Fruit and Vegetable Retail Report Vol V - No. 19  Friday, May 13, 2011 Page 3 -NATIONAL SUMMARY
Variety
Braeburn Fuji Fuji Gala Gala Golden Delicious Golden Delicious Granny Smith Granny Smith Pink Lady/Cripps Pink Pink Lady/Cripps Pink Red Delicious Red Delicious Hass
Apples Apples Apples Apples Apples Apples Apples Apples Apples Apples Apples Apples Apples Apricots Avocados Bananas Blueberries Blueberries Blueberries Cantaloups Cantaloups Cherries Red Varieties Clementines Clementines Fruit, Other Apple Pears Grapefruit Red Grapefruit Red Grapes Red Seedless Grapes White Seedless Type Honeydews Kiwifruit Hayward Lemons Wtd Avg - Simple weighted average
FRUITS THIS WEEK Unit Stores Wtd Avg With Ads Price
per pound per pound 3 lb bag per pound 3 lb bag per pound 3 lb bag per pound 3 lb bag per pound 3 lb bag per pound 3 lb bag per pound each per pound 4.4 oz acka e 6 oz package 1 pint acka e each per pound per pound 5 lb package 3 lb bag per pound each 5 lb bag per pound per pound each each each
1,403 1,548 7 1,744 467 1,714 113 1,466 167 207 44 2,657 1,627 869 1,482 273 1,111 3,199 1,677 8,305 443 365 478 405 31 794 62 3,986 16 828 3,073 2,144
1.11 1.00 2.99 1.15 2.96 1.34 2.61 1.20 2.79 1.03 2.64 1.35 2.68 3.65 1.29 0.51 2.82 2.38 3.23 2.24 0.74 5.30 4.97 4.21 0.99 0.75 2.49 2.00 1.97 3.39 0.37 0.50
LAST WEEK Stores Wtd Avg With Ads Price
1,934 1,201 7 2,413 412 1,963 22 701 223 842 215 2,632 317 5,737 436 603 3,126 345 5,339 742 15 45 266 749 94 3,711 42 1,002 2,025 2,333
1.12 1.31 2.00 1.30 3.90 1.43 2.99 1.44 3.36 1.25 3.34 1.40 3.40 1.41 0.46 2.78 2.83 4.80 2.25 0.72 1.99 5.99 4.46 0.63 3.09 2.05 2.05 3.50 0.37 0.46
LAST YEAR Stores Wtd Avg With Ads Price
2,175 3,585 1,953 2,257 1,358 3,696 116 547 1,096
1.20 1.05 0.53 2.44 2.03 4.07 0.61 3.09 0.43
 National Fruit and Vegetable Retail Report Vol V - No. 19  Friday, May 13, 2011 - Page 4
Blackberries Various Yellow Flesh Varieties Navel Navel Navel Valencia Valencia Various White Flesh Varieties Various Yellow Flesh Varieties Bartlett Bosc D'Anjou Red Red Flesh Seeded Type Red Flesh Seeded Type Red Flesh Seedless Miniature Red Flesh Seedless Miniature Red Flesh Seedless Type Red Flesh Seedless Type
Limes Mangoes Misc Berries Nectarines Oranges Oranges Oranges Oranges Oranges Peaches Peaches Pears Pears Pears Pineapples Plums Raspberries Strawberries Strawberries Watermelons Watermelons Watermelons Watermelons Watermelons Watermelons ORGANIC Apples Apples Apples Apples Apples Apples Apples Avocados Bananas Blueberries Blueberries Cantaloups Wtd Avg - Simple weighted average   
Braeburn Fuji Gala Gala Golden Delicious Granny Smith Red Delicious Hass
each each 6 oz package per pound each 4 lb bag per pound 4 lb bag per pound per pound per pound per pound per pound per pound each per pound 6 oz package 1 lb package 2 lb package each per pound each per pound each per pound
per pound per pound per pound 3 lb bag per pound per pound per pound each per pound 4.4 oz acka e 6 oz package per pound
1,730 5,397 4,263 22 1,947 865 1,737 139 7 210 681 100 853 1,785 4,001 167 1,785 6,145 781 620 48 1,980 22 4,007 678
402 264 857 105 126 36 408 143 225 8 591 23
0.40 0.94 2.69 2.99 0.66 3.02 0.95 3.31 0.99 2.98 1.61 1.61 1.49 1.25 2.87 1.99 2.89 2.37 3.38 4.27 0.18 3.54 0.59 4.52 0.43
1.29 1.07 1.50 3.90 1.29 1.48 1.29 2.37 0.83 3.50 3.32 1.16
3,188 8,973 2,203 1,991 1,186 2,839 109 235 345 715 1,214 6,099 1,355 8,622 1,947 778 74 2,028 3,284 1,658
726 98 984 194 95 556 134 231 203
0.30 0.89 2.62 0.69 3.22 0.89 2.79 2.98 1.49 1.48 1.28 3.02 2.95 2.00 3.42 5.61 0.22 3.35 5.11 0.46
1.17 1.18 1.56 1.17 1.99 1.06 1.65 0.92 3.99
760 5,381 91 1,583
581 395 4,489 197 7,314 794 1,307
148
0.42 0.98 2.07 0.67
2.57 1.24 2.93 1.58 2.40 2.34 5.11
0.83
 National Fruit and Vegetable Retail Report Vol V - No. 19  Friday, May 13, 2011 - Page 5                                                          
Grapefruit Grapefruit Kiwifruit Lemons Mangoes Misc Berries Oranges Oranges Pears Pears Pears Pineapples Raspberries Strawberries Watermelons Watermelons
Commodity
Red Red Hayward Blackberries Navel Valencia Bartlett Bosc D'Anjou Red Red Flesh Seedless Miniature Red Flesh Seedless Type
Variety
Red White Yellow Yellow Yellow Marked Sweet Yellow Marked Sweet Round Red Round Red Round White Round White Russet Russet Russet Yellow Type
Onions, Dry Onions, Dry Onions, Dry Onions, Dry Onions, Dry Onions, Dry Potatoes Potatoes Potatoes Potatoes Potatoes Potatoes Potatoes Potatoes ORGANIC Onions, Dry Yellow Onions, Dry Yellow Wtd Avg - Simple weighted average
each 4 0.69 5 lb bag 135 5.00 each 18 0.46 each 36 0.49 each 412 1.39 6 oz package 343 2.65 4 lb bag 170 3.99 per pound 7 0.98 per pound 136 1.00 per pound 12 1.79 per pound 277 1.28 each 322 3.58 6 oz package 741 2.92 1 lb package 2,081 3.22 each 29 2.99 per pound 8 0.39 ONIONS AND POTATOES THIS WEEK Unit Stores Wtd Avg With Ads Price
per pound per pound per pound 3 lb bag per pound 3 lb bag 5 lb bag per pound 5 lb bag per pound 5 lb bag per pound 10 lb bag 5 lb bag
per pound 3 lb bag
933 486 866 326 5,409 1,047 1,099 1,436 769 136 2,961 590 451 551
22 213
0.97 0.82 0.60 2.01 0.92 2.10 3.06 0.89 2.69 0.90 2.71 0.82 3.61 3.01
0.99 2.74
1 0.89 50 0.50 19 0.53 499 1.57 195 3.99 147 3.96 323 0.99 133 1.01 6 1.99 74 1.97 232 3.99 220 3.99 1,776 3.63 75 3.91 7 0.59 LAST WEEK Stores Wtd Avg With Ads Price
815 712 1,195 249 7,249 363 1,308 678 65 23 3,759 677 406 234
134
0.89 0.79 0.48 1.98 1.01 2.56 3.30 0.86 2.79 0.70 2.64 0.76 3.54 3.68
3.70
1,408 3.19 LAST YEAR Stores Wtd Avg With Ads Price
185 5,409
2,822
2.66 1.27
1.93
 National Fruit and Vegetable Retail Report Vol V - No. 19  Friday, May 13, 2011 - Page 6
Onions, Dry Potatoes
Commodity
Artichokes Asparagus Beans Broccoli Broccoli Broccoli Cabbage Carrots Carrots Carrots Carrots Carrots Cauliflower Cauliflower Celery Celery Corn-Sweet Cucumbers Cucumbers Lettuce, Iceberg Lettuce, Other Lettuce, Other Lettuce, Other Lettuce, Romaine Lettuce, Romaine Lettuce, Romaine Mushrooms Mushrooms Onions Green Peppers, Bell Type Peppers, Bell Type
Yellow Marked Sweet Russet
Variety
Green Round Green Type Crown Cut Round Green Type
Baby Peeled Baby Peeled
Hearts Long Seedless-Greenhouse Boston Green Leaf Red Leaf Hearts Portobella White Green Green
Wtd Avg - Simple weighted average
3 lb bag 39 2.48 5 lb bag 268 3.90 VEGETABLES THIS WEEK Stores Wtd Avg With Ads Price
Unit
each per pound per pound per pound per bunch per pound per pound per pound 1 lb bag 2 lb bag 1 lb bag 2 lb bag each per pound each each each each each each each each each each 3 count acka e 3 count acka e 8 oz package 8 oz package per bunch per pound each
1,315 1,428 1,702 912 2,589 4,428 1,122 7 330 287 3,646 732 2,245 843 1,074 276 8,605 4,223 2,424 1,868 18 498 457 483 29 1,218 330 2,286 1,259 917 3,081
1.64 2.81 1.39 1.45 1.70 1.40 0.44 0.78 0.88 1.34 1.43 2.68 2.12 1.23 1.21 1.87 0.34 0.59 1.63 1.10 1.20 1.34 1.33 1.34 2.49 2.69 1.81 1.77 0.49 1.34 0.77
158 3.37 LAST WEEK Stores Wtd Avg With Ads Price
2,350 3,837 2,560 1,207 1,260 2,981 1,200 42 47 3,355 1,820 1,227 1,592 980 178 8,546 2,995 1,610 1,830 335 335 275 1,270 206 4,679 1,330 850 2,878
1.85 2.66 1.51 1.15 1.82 1.24 0.47 0.66 1.50 1.40 2.51 2.84 1.18 1.15 1.98 0.37 0.59 1.77 1.17 1.21 1.21 1.13 2.80 2.25 1.82 0.57 1.42 0.74
LAST YEAR Stores Wtd Avg With Ads Price
2,659 1,243 1,450 4,464 965 9,517 4,005 1,594 706 2,464 416 1,909
1.35 1.93 0.46 1.31 1.26 0.36 0.61 0.93 0.98 1.71 1.79 0.89
 National Fruit and Vegetable Retail Report Vol V - No. 19   Friday, May 13, 2011 - Page 7
Red Red Red-Greenhouse Red-Greenhouse Mixed Types Mixed Types Mixed Types Flat, Baby Type Flat, Baby Type Yellow Crookneck/Straightneck Zucchini Vine Ripe - Heirloom Varieties Vine Ripes Vine Ripes, On The Vine-Greenhouse Vine Ripes-Greenhouse Roma
Peppers, Bell Type Peppers, Bell Type Peppers, Bell Type Peppers, Bell Type Radishes Salad Salad Salad Spinach Spinach Squash Squash Sweet Potatoes Tomatoes Tomatoes Tomatoes Tomatoes Tomatoes Tomatoes, Cherry Tomatoes, Grape T e Tomatoes, Plum T e ORGANIC Asparagus Green Broccoli Broccoli Broccoli Baby Hybrid Type Carrots Carrots Carrots Baby Peeled Cauliflower Celery Celery Hearts Cucumbers  CucumbersLGonge nSheoeudsleess-re Lettuce, Iceberg Lettuce, Other Boston Lettuce, Other Green Leaf Lettuce, Other Red Leaf Wtd Avg - Simple weighted average
per pound each per pound each per bunch 1 lb bag 10 - 12 oz package 5 - 9 oz package 10 oz package 1 lb package per pound per pound per pound per pound per pound per pound per pound per pound 1 pint acka e 1 pint acka e per pound
per pound per pound per bunch per bunch 2 lb bag per bunch 1 lb bag each each each each each each each each each
343 1,267 50 282 323 32 3,913 3,498 296 10 2,561 3,973 82 1,041 261 1,750 4,669 1,566 101 3,783 1,813
18 289 791 16 17 49 827 105 26 38 42 17 166 7 92 92
3.71 1.48 3.49 1.43 0.76 2.13 2.08 2.37 1.92 1.50 1.15 1.13 0.85 1.25 3.43 1.58 1.96 1.83 1.87 2.46 1.27
3.42 1.68 2.58 2.25 2.50 2.50 1.75 2.88 1.68 2.70 0.94 2.99 1.12 2.99 1.54 1.54
179 544 62 745 4,795 3,775 654 2,549 3,692 608 1,363 29 1,662 4,995 1,061 522 3,532 635
265 371 24 272 12 1,507 88 10 71
23 13 13
2.99 1.10 2.49 0.60 2.23 2.17 1.91 1.33 1.27 0.78 1.38 3.57 1.95 1.98 1.83 2.38 2.50 1.65
1.53 2.21 2.15 2.83 1.99 1.70 3.06 1.68 2.71
1.99 1.69 1.69
129 609
3,009 301 1,224 6,479 4,302
474 820
1.88 1.54
1.30 0.80 1.62 2.03 2.40
2.43 1.99
 National Fruit and Vegetable Retail Report Vol V - No. 19  Friday, May 13, 2011 - Page 8
Lettuce, Romaine Lettuce, Romaine Mushrooms Onions Green Salad Salad Salad Spinach Squash Sweet Potatoes Tomatoes Tomatoes Tomatoes Tomatoes Tomatoes, Grape T e
Commodity
Rose, Hybrid Tea
Commodity Variety
FRUITS  Apples  Braeburn Apples  Fu i Apples  Gala Apples  Gala Apples  Golden Delicious Apples  Golden Delicious Apples  Grann Smith
each 22 0.99 33 1.77 Hearts3 ccokuangt 7382.846152.98 pa e White 8 oz package 232 2.35 43 2.00 per bunch 483 0.79 239 0.74 Mixed Types 1 lb bag 436 5.22 147 5.46 Mixed Types1p0a c- k1a2g eoz 2484.991624.63 -Mixed Types5p a c9k aogz e3,1662.981,9043.13 Flat, Baby Type1p0a cokza ge84.99 Zucchini per pound 24 1.18 158 1.46 per pound 217 1.32 17 1.28 per pound 17 1.79 30 3.63 VVianreie tRiiepse - Heirloom per pound213.98563.13 Vine Ripes per pound 202 2.48 71 3.23 GVirneee nRhipoeuss,e On The Vine-per pound 8 4.99 342 3.00 1 apcinkta e2,2482.691,7953.159843.25 SEASONAL ITEMS THIS WEEK LAST WEEK LAST YEAR Unit Stores Wtd Avg Stores Wtd Avg Stores Wtd Avg With Ads Price With Ads Price With Ads Price
Variety
Unit
bunched 12s 396 9.71 5,057 11.55
REGIONAL DETAILS
NORTHEAST U.S. SOUTHEAST U.S. MIDWEST U.S. Price Stores Wtd % RangewAitdhs PArivcgeMLaorckaeld RPraincgeeS tAwoidrtesh sP AWrivtcdgeMLaor%ckaeld RParincgeeStwAoirdtehs s PWAritvcdg eMLaor%ckaeld
per pound 0.99-1.59 476 1.31 0.99-1.49 185 1.15 0.59-1.29 159 1.23 per pound 1.49-1.59 30 1.56 1.49 35 1.49 0.99-1.50 67 1.29 per pound 0.99-1.59 259 1.19 0.99-1.49 330 1.23 0.99-1.19 348 1.00 3 lb bag 2.79 167 2.79 2.99-3.49 142 3.26 2.00-3.49 71 3.32 per pound 0.99-1.69 689 1.49 0.99-1.69 548 1.30 0.79-1.39 185 1.30 3 lb bag 2.98-2.99 26 2.99 per pound 1.29-1.59 398 1.43 1.29-1.69 300 1.36 0.99-1.39 176 1.37
Wtd Avg - Simple weighted average
 National Fruit and Vegetable Retail Report Vol V - No. 19  Friday, May 13, 2011 - Page 9 NORTHEAST U.S. SOUTHEAST U.S. MIDWEST U.S. CommodityUnit VarietyStores Wtd %PriceStoresAWvtdgMar%kedPriceS RPraincgee wAidths PArivcgeMLaorckaeld Range Awidtsh P riceLocal RangetwAoirtdehs s PWAritvcdg eMLaor%ckaeld Apples b bag 2.79 167 2.79  Granny Smith 3 l  A pPipnlke sL  a dy/Cripps Pinkper pound  1.49-1.59 301.561.49 21.491.25 101.25 Apples  Pink Lady/Cripps Pink 3 lb bag 2.99 13 2.99  A Rpeplde sD  e liciousper pound  0.99-1.69 1,3341.55  0.89-1.69 4941.39  0.99-1.39 2061.22  A Rppelde sD  e licious3 lb bag  2.50-2.99 1532.67  2.50-3.79 1,3422.69  2.00-2.99 452.69 Apricots per pound 2.99-3.99 412 3.96     A vHoacsasdos   each  1.25-1.51 4321.41  0.99-2.50 901.59  0.99-1.69 821.52 Bananas per pound 0.49-0.69 141 0.55 0.49 21 0.49 0.48-0.49 25 0.49     B  lueberries   4.4 koz   2.50-2.99 9502.792.99 182.99 ac a e Blueberries 6 oz 1.50-2.99 650 2.27 1.25-2.99 565 2.28 1.25-3.99 1,013 2.18  acka e  B  lueberries   1 apcinkta e0-4.99 1,873.23  2.49-3.99 1573.22 2.50 8 2.50 1.5 4 Cantaloups each 1.50-2.99 1,436 2.65 1.28-3.00 4,033 2.15 0.89-2.99 1,218 2.14    Cantaloups und 0.48 6 0.48 per po    Clementines   5 alcb k  4.98 94.98  a e Clementines 3 lb bag 3.99 361 3.99      GRraepdefruit   each  0.40-1.29 1760.990.40 40.40 Grapefruit  Red 5 lb bag 2.49 62 2.49 G rRaepde sS e  edlessper pound  0.99-2.49 1,1252.07  1.49-2.99 8222.03  1.29-2.49 6251.62    GrWahpitees   S eedless Teper pound1.97 161 .97 Honeydews each 2.50-3.99 85 3.09 2.50-4.49 555 3.74 2.49-2.99 47 2.57     K iHwaifrwuiat r d each  0.20-0.50 1,0890.31  0.20-0.50 1,2560.48  0.33-0.50 890.35 Lemons each 0.33-0.79 1,088 0.53 0.33-0.99 353 0.55 0.25-0.50 42 0.40    Limes each 0.10-0.60 1,131 0.38 0.13-0.60 342 0.48 0.08-0.83 52 0.39    Mangoes each 0.69-1.50 1,536 1.07 0.50-1.50 1,140 0.92 0.50-1.00 899 0.98    Misc Berries   Blackberries6 aoczk ae  1.50-2.99 1,0052.70  2.00-3.50 1,0042.94  1.50-3.00 5972.47 Oranges each 06 0.54 0.33-1.00 440 0.74  Navel 0.33-1.00 796 0.92 0.33-0.99 2 OrNangeels   4 lb bag  1.99-3.99 5362.87  2.88-3.50 1603.14  2.50-3.98 1333.41  av  O rNaanvgeels   per pound  0.99-1.28 2361.06  0.68-0.89 590.70  0.59-0.98 1570.75   OVraalnegnecsi a  4 lb bag  2.99-3.49 1293.411.98 101.98 Peaches  Various Yellow Flesh per pound 1.99 56 1.99 1.49-1.99 522 1.54 1.49 20 1.49 Varieties Pears - 4 1.69 18 1.69 1.29-1 39 14 1.34  Bartlett per pound 1.49 1.69 68 1.6 . Pears per pound 0.99-1.69  Bosc 522 1.59 0.99-1.69 239 1.41 0.79-1.19 92 1.16 Wtd Avg - Simple weighted average