Type Matters
413 Pages
English
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Type Matters

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413 Pages
English

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Published 01 September 2017
Reads 3
EAN13 9781602359789
Language English
Document size 6 MB

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Exrait

yatt oss T ype
Matters
OR
The Rhetoricity of Letterforms
Edîted by Crîstoper Scott Wyatt and Dànîelle Nîcole DeVoss
TYPE MATTERS
VISUAL RHETORIC Seies Edio: Magueie Helmes
Te Visual eoic seies pulises wok y scolas in a wide vaiey of disciplines, including a eoy, anopology, eoic, culual sudies, psycology, and me-dia sudies.
Books in the Series Type Maes: The Rheoiciy of Leefoms, ed. y Cisope Sco Wya and Dànielle Nicole DeVoss (08) Invening Comics: A New Tanslaion of Rodolphe Töpffe’s Reflecions on Gaphic Soyelling, Media Rheo-ics, and Aesheic Pacice, ed. and ans. y Segio C. Figueiedo (07) Hapic Visions: Rheoics of he Digial Image, Infomaion, and Nanoechnolog y y Valeie L. Hanson (05) Locaing Visual-Maeial Rheoics: The Map, he Mill, and he GPSy Amy D. Popen (0) Visual Rheoic and he Eloquence of Design, ed. y Leslie Azmon (0) Wiing he Visual: A Pacical Guide fo Teaches of Composiion and Communicaion, ed. y Caol David and Anne . icads (008) Ways of Seeing, Ways of Speaking: The Inegaion of Rheoic and Vision in Consucing he Real, ed. y Kisie S. Fleckensein, Sue Hum, and Linda T. Calendillo (007)
TYPE MATTERS
THE RHETORICITY OF LETTER FORMS
Edited by Christopher Scott Wyatt and Dànielle Nicole DeVoss
Parlor Press Anderson, South Carolina www.parlorpress.com
Palo Pess LLC, Andeson, Sou Caolina, USA © 08 y Palo Pess All igs eseved. Pined in e Unied Saes of Ameica on acid-Ree pape.
S A N:  5 4 - 8 8 7 9
Liay of Congess Caaloging-in-Pulicaion Daa on File
978--605-97-4 (papeack 978--605-977- (adcove 978--605-978-9 (pdf 978--605-979-6 (epu 978--605-980- (iBook 978--605-98-9 (Kindle
Fis Ediion    4 5
Cove image: "Type Maes"©07 y Cavelli Tsui. Used y pemission. Ineio design: David Blakesley
Palo Pess, LLC is an independen pulise of scolaly and ade iles in pin and muli-media fomas. Tis ook is availale in pape, clo and eBook fomas Rom Palo Pess on e Wold Wide We a p://www.palopess.com o oug online and ick-and-moa ooksoes. Fo sumission infomaion o o find ou aou Palo Pess pulicaions, wie o Palo Pess, 05 Backeney Dive, Andeson, Sou Caolina, 96, o email edio@ palopess.com.
Contents
Introduction: Type Matters C. S. Wyatt and Dànielle Nicole DeVoss
1 On Type and Typographic Anatomy C. S. Wyatt
2 Type Reveals Culture: A Defense of “Bad” Type Garrett W. Nichols
3 “Give Us Back Our Serifs”: The Cultural Rhetoric of Rage Against the [New] Google Logo Philip Rice
4 The Development of Typeface Personas and the Consequences of Perceived Identities Heather Noel Turner
5 Nostalgia for Handwriting: The Rhetoric of Comics Lettering Aaron Kashtan
6 “All Your Font Are Belong to Us”: Gaming in the Late Age of Print Elizabeth J. Fleitz
7 Why I Hate Times New Roman, and Other Confessions of a CreativeCritical Scholar Ames Hawkins
8 Why Bookerly Isn’t (and Why That’s Not Such a Terrible Thing) John Logie
v
ix
3
33
63
89
109
137
159
187
vi
9 Jan Tschichold’s Renunciation ofDie Neue Typographie: The Anatomy and Ethics of a Typographical Reversal David Bedsole
10 Typographic Nationalism and the Banal Uniformity of Imagined Communities Jake Cowan
11 Logotypes in Place: A Visual Rhetorical History of Cigar City Meredith A. Johnson, Peter Cannon, Roxanna Palmer, Joshua M. Rea, and Tanya Zarlengo
12 Font of Wisdom: The Vernacular Rhetoric of the Serenity Prayer William T. FitzGerald
13 Standardized Typography in Interactive Internet Environments John R. Gallagher and Rebecca Tarsa
14 Kinetic Typography: Reinserting Embodied Delivery into Recorded Oral Texts Christal Seahorn, Diana I. Bowen, Charles Jeffery Darwin, and Dragana Djordjevic
Type Subject Index Keyword Index Contributors
Contents
211
229
253
283
309
335
365 367 385
Introduction: Type Matters
C. S. Wyatt and Dànielle Nicole DeVoss
Three Typographic Tales o egin, we offe ee ype soies. T One: Te Doves Type disappeaed Rom culual use and ecame endangeed of e-ing eased Rom culual memoy in 96. Moe an a on of e ype was dumped ino e Tames ive in London, fueled y a spa eween e wo co-foundes and co-ownes of Doves Pess, a London-ased pining company founded y Tomas Co-den-Sandeson and Emey Walke.
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