> The book will be advertised in Ecological Home Ideas, Smart Homeowner, Natural Home, Mother Earth News, E Magazine and Green Builder. > There will be a postcard mailing to Building Restoration groups, Real Estate Boards, and Insurance groups. > The book will be promoted with an Eblast sent out to prospective reviewers offering them an opportunity to request a review copy, an interview, or an excerpt.
> Buildings in North America are already being damaged from the effects of climate change, causing millions of dollars worth of damage. This book deals with mitigating the effects of climate change: a preventative approach. > The book will appeal especially to homeowners whose homes are one of the most expensive investments they will make, and landlords or property owners; as well as to the building trade. > People think climate change effects are restricted to hurricanes and coastal areas. But there are multiple other climate change effects that are subtle and coming to their neighborhood... For example: close to 50 percent of North America’s population lives in areas with a potential for expansive clay soils.