196 Pages
English

Women, visibility and morality in Kenyan popular media

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Women, visibility and morality in Kenyan popular media explores familiar constructions of femininity to assess ways in which it circulates in discourse, both stereotypically and otherwise. It assesses the meanings of such discourses and their articulations in various public platforms in Kenya. The book draws together theoretical questions on �pre-convened� scripts that contain or condition how women can circulate in public. The book asks questions about particular interpretations of women�s bodies that are considered transgressive or unruly and why these bodies become significant symbolic sites for the generation of knowledge on morality and sexuality. The book also poses questions about genre and representations of femininity. The assertion made is that for knowledges of femininity to circulate effectively, they must be melodramatic, spectacular and scandalous. Ultimately, the book asks how such a theorisation of popular modes of representation enable a better understanding of the connections between gender, sexuality and violence in Kenya.

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Published 03 February 2020
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EAN13 9781920033644
Language English
Document size 9 MB

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Dedication To Dan, Naledi, Akelo and Manu To my parents, Emmanuel Omondi Ligaga and Alice Obiero Ligaga and to Hilda Croxford, with love and appreciation
About te Serîes he Arîcan Humanîtîes Serîes îs a partnersîp between te Arîcan Humanîtîes Program (AHP) o te Amerîcan Councî o Learned Socîetîes and academîc pubîsers NïSC (Pty) Ltd. he Serîes covers topîcs în Arîcan îstorîes, anguages, îteratures, pîosopîes, poîtîcs and cutures. Submîssîons are soîcîted rom Feows o te AHP, wîc îs admînîstered by te Amerîcan Councî o Learned Socîetîes and Inancîay supported by te Carnegîe Corporatîon o New York. he purpose o te AHP îs to encourage and enabe te productîon o new knowedge by Arîcans în te Ive countrîes desîgnated by te Carnegîe Corporatîon: Gana, Nîgerîa, Sout Arîca, Tanzanîa and Uganda. AHP eowsîps support one year’s work ree rom teacîng and oter responsîbîîtîes to aow te Feow to compete te project proposed. Eîgîbîîty or te eowsîp în te Ive countrîes îs by domîcîe, not natîonaîty. Book proposas are submîtted to te AHP edîtorîa board wîc manages te peer revîew process and seects manuscrîpts or pubîcatîon by NïSC. ïn some cases, te AHP board wî commîssîon a manuscrîpt mentor to undertake substantîve edîtîng and to work wît te autor on reInîng te Ina manuscrîpt. he Arîcan Humanîtîes Serîes aîms to pubîs works o te îgest quaîty tat wî oreground te best researc beîng done by emergîng scoars în te Ive Carnegîe desîgnated countrîes. he rîgorous seectîon process beore te eowsîp award, as we as AHP edîtorîa vettîng o manuscrîpts, assures attentîon to quaîty. Books în te serîes are întended to speak to scoars în Arîca as we as în oter areas o te word. he AHP îs aso commîtted to provîdîng a copy o eac pubîcatîon în te serîes to unîversîty îbrarîes în Arîca.
AHP Edîtorîal Board Members as at December 2019
AHP Serîes Edîtors: Proessor Adîgun Agbaje, Unîversîty o ïbadan, Nîgerîa Proessor Emerîtus Fred Hendrîcks, Rodes Unîversîty, Sout Arîca
Consultant: Proessor Emerîtus Sandra Barnes, Unîversîty o Pennsyvanîa, USA (Antropoogy)
Board Members: 1 Proessor Akosua Adomako Ampoo, ïnstîtute o Arîcan Studîes, Gana (Gender Studîes & Advocacy) (Vîce Presîdent, Arîcan Studîes Assocîatîon o Arîca) 2 Proessor KoI Anyîdoo, Unîversîty o Gana, Gana (Arîcan Studîes & Lîterature) (Dîrector, Codesrîa Arîcan Humanîtîes ïnstîtute Program) 3 Proessor ïbraîm Beo-Kano, Bayero Unîversîty, Nîgerîa (Dept o Engîs and Frenc Studîes) 4 Proessor Satî Fwatsak, Unîversîty o Jos, Nîgerîa (Dept o Hîstory & ïnternatîona Studîes) 5 Proessor Patrîcîa Hayes, Unîversîty o te Western Cape, Sout Arîca (Arîcan Hîstory, Gender Studîes and Vîsuaîty) (SARCï Caîr în Vîsua Hîstory and heory) 6 Assocîate Proessor Wîred Laju, Coege o Humanîtîes & Socîa Scîences, Makerere Unîversîty, Uganda (Dept o Pîosopy) 7 Proessor Yusuu Lawî, Unîversîty o Dar-es-Saaam, Tanzanîa (Dept o Hîstory) 8 Proessor Bertram Mapunda, Unîversîty o Dar es Saaam, Tanzanîa (Dept o Arcaeoogy & Herîtage Studîes) 9 Proessor ïnnocent Pîkîrayî, Unîversîty o Pretorîa, Sout Arîca (Caîr & Head, Dept o Antropoogy & Arcaeoogy) 10 Proessor Josepat Rugemaîra, Unîversîty o Dar-es-Saaam, Tanzanîa (Dept o Foreîgn Languages & Lînguîstîcs) 11 Proessor ïdayat Boa Udegbe, Unîversîty o ïbadan, Nîgerîa (Dept o Psycoogy)
Published in this series
Domînîca Dîpîo,Gender terraîns în Afrîcan cînema, 2014 Ayo Adeduntan,Wat te forest tod me: Yoruba unter, cuture and narratîve performance,2014 Sue E. Egya,Natîon, power and dîssîdence în tîrd-generatîon Nîgerîan poetry în Engîs, 2014 ïrîkîdzayî Manase,Wîte narratîves: he depîctîon of post-2000 and învasîons în Zîmbabwe, 2016 Pasca Mungwînî,Indîgenous Sona pîosopy: Reconstructîve însîgts, 2017 Syvîa Bruînders,Paradîng respectabîîty: he cutura and mora aestetîcs of te Crîstmas Bands Movement în te Western Cape, Sout Afrîca, 2017 Mîcae Andîndîîe,he Angopone îterary-înguîstîc contînuum: Engîs and îndîgenous anguages în Afrîcan îterary dîscourse, 2018 Jeremîa Arowosegbe,Caude E Ake: he makîng of an organîc înteectua, 2018 Romanus Abo,anguage and te constructîon of mutîpe îdentîtîes în te Nîgerîan nove, 2018 Bernard Matoîno,Consensus as democracy în Afrîca, 2018 Babajîde Ooajuo,Unsared îdentîty: Postumous paternîty în a contemporary Yoruba communîty, 2018 De-Vaera NYM Botcway,Boxîng îs no cakewak! Azuma ‘Rîng Professor’ Neson în te socîa îstory of Ganaîan boxîng, 2019
WOMEN, VISIBILITY AND MORALITY IN KENYAN POPULAR MEDIA
DINA LIGAGA
Pubîsed în Sout Arîca on bea o te Arîcan Humanîtîes Program by NïSC (Pty) Ltd, PO Box 377, Graamstown, 6140, Sout Arîca www.nîsc.co.za
Fîrst edîtîon, Irst împressîon 2020
Pubîcatîon © Arîcan Humanîtîes Program 2020 Text © Dîna Lîgaga 2020
A rîgts reserved. No part o tîs pubîcatîon may be reproduced or transmîtted în any orm or by any means, eectronîc or mecanîca, încudîng potocopyîng, recordîng, or any înormatîon storage or retrîeva system, wîtout prîor permîssîon în wrîtîng rom te pubîser.
ïSBN: 978-1-920033-63-7 (prînt) ïSBN: 978-1-920033-64-4 (PDF) ïSBN: 978-1-920033-65-1 (ePub)
Manuscrîpt mentor: Pro. Lynette Steenved Project manager: Peter Lague ïndexer: Sanet e Roux Cover desîgn: Advanced Desîgn Group Cover potograps: © agsandrew / Sutterstock (ront), © Famîngo ïmages / stock.adobe.com (back)
he autor and te pubîser ave made every efort to obtaîn permîssîon or and acknowedge te use o copyrîgt materîa. Soud an înadvertent înrîngement o copyrîgt ave occurred, pease contact te pubîser and we wî rectîy omîssîons or errors în any subsequent reprînt or edîtîon.
Acknowledgements Foreword Preface
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CHAPTER1: Women, and te polîtîcs of vîsîbîlîty în Kenya ïntroductîon Pubîc scrîpts and gender poîcîng Sexuaîty and respectabîîty Vîsîbîîty, popuar cuture and dîsruptîve pubîcs ïntertextuaîty, transmedîatîon and te mora narratîve Metodoogîca consîderatîons Structure o te book Notes
CHAPTER2: Femînînîty, stereotypes and resîstance în Kenyan publîc cultures ïntroductîon he work o te stereotype Stereotypes în Arîcan popuar cuture Femînînîty, domestîcîty and mora purîty Sexuaîty and new emînînîtîes Coonîaîsm and Arîcan women Gender and te Kenyan pubîc spere Concusîon Notes
CHAPTER3: Radîo and te constructîon of Afrîcan womanood ïntroductîon Radîo and coonîa encounters
x xîî xv
1 1 7 8 10 14 18 19 21
23 23 25 27 31 34 36 41 50 51
53 53 56
vii
viii
Postcoonîa poîtîcs o contro he state and moraîty în Kenya Constructîng ‘good’ and ‘bad’ women în radîo Romance, marrîage and te ongîng or appîness ïnIdeîty and te meodramatîc mode Concusîon Notes
CHAPTER4: Scandal, surveîllance and te spectacular ‘wîcked’ woman ïntroductîon A gendered îstory o te press în Kenya Taboîds as ocatîons o transgressîon Scanda, rumour and gossîp Re-readîng ‘mononormatîvîty’ Makîng women’s sexuaîtîes vîsîbe Concusîon Notes
CHAPTER5: Consumptîon, good tîme gîrls and vîolence în publîc dîscourse ïntroductîon he good tîme gîr Sut samîng and te sugar daddy penomenon he ear o te educated woman Vîoence and deat he medîca student wo was acked to deat he pregnant student wo was stabbed mutîpe tîmes he graduate student’s body ound on busy îgway Transgressîon Concusîon Notes
60 62 66 69 72 79 80
82 82 83 85 88 90 91 97 98
100 100 102 103 107 110 111 113 114 120 122 122
CHAPTER6: Women celebrîtîes, ypervîsîbîlîty and dîgîtal subjectîvîty în Kenya ïntroductîon Hypervîsîbîîty and beîng dîicut Dîgîta subjectîvîtîes and îmagînîng reedom Ceebrîtîes as crîtîca commentary Spectacuar emînînîtîes ïnstagram as autobîograpy On beîng outrageous: Concusîon Notes
CHAPTER7: Conclusîon
BIBLIOGRAPHY
INDEX
126 126 126 128 129 133 137 139 140
142
147
168
i
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