Ecopreneuring
225 Pages
English

Ecopreneuring

-

225 Pages
English

Description

-This book will be advertised in E Magazine, Ode, Plenty, In Business, Sustainable Industries Journal, and The Next American City -Prepub flyer offering 20% discount prior to off-press date -E-blast sent to between 2,000 and 4,000 appropriate media targets -Postcard mailing -RTIR - ad placed to generate publicity for radio interviews -Review copies - between 100-150 review copies sent out to highly targeted list, including author requests, our "hit list" and appropriate media -Authors pitched as guest speakers at NSP-attended conferences, where appropriate -Publicist

· The authors’ inn, Inn Serendipity Bed & Breakfast, has won two awards, including Natural Home (2005) for Top 10 Eco-destinations in North America and EPA Energy Star Small Business (2004) · The authors have travelled to over thirty-five countries on six continents, working with numerous organizations on sustainable development, and ecologically responsible business. · Previous books, either co-authored, or written independently, include: Rural Renaissance (2004), Edible Earth (2007) Kiss off Corporate America: A Young Professional Guide to Independence (1998), and a series of multicultural children’s photo books for Global Fund for Children. · The book speaks to a workforce where job security, pension and healthcare are a thing of the past, and to social trends that are moving to more self-reliance and sustainability. · Both authors are very seasoned speakers and lecturers on a large variety of topics related to their book.

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Published by
Published 01 March 2009
Reads 0
EAN13 9781550923636
Language English
Document size 1 MB

Legal information: rental price per page €. This information is given for information only in accordance with current legislation.

Exrait

Advance Praise for
There is gold in going green, and the same drive to make a buck that created global warming can now be harnessed to slow the carbon-based pollution that is overheating the planet.ECOpreneuringshows how we can harness our country’s entrepreneurial spirit to avert global catastrophe and profit from doing so. Robert F. Kennedy, Jr.
Inspiring commonsense wisdom! John and Lisa show us how they have built a business while living the life they love. While most of us dream of making a living out of our deepest purpose, this pioneer American family has achieved their mission: to live well, independently while sustaining and restoring the Earth. As writers and innkeepers, they also teach their guests the spiritual art of ethical living. Keep this guide handy to survive whatever the future brings. Hazel Henderson,author ofEthical Markets: Growing The Green Economy
As our massive environmental challenges yield an array of entrepreneurial opportunities, Free Agent Nation is turning green. ECOpreneuringis the ultimate how-to book for starting your business, shaping your legacy, and maybe even saving our planet. Daniel H. Pink,bestselling author ofA Whole New Mind andFree Agent Nation
This practical book does nothing less than redefine free enterprise, away from“the freedom of large corporations to do anything they want to people and planet in pursuit of profit,” to “the freedom of everyone to BE enterprising.” If you have ever considered starting a business with social and environmental goals, do yourself a favor and read this book.
Kevin Danaher,Co-founder Global Exchange and Green Festivals, and coauthor ofBuilding the Green Economy: Success Stories from the Grassroots
Why waste time on business school? If you’ve ever dreamed of saving the planet through your own business, this book provides everything you need to get started — product ideas, finance opportunities, resources galore, and market-savvy advice. Its inspirational stories are guaranteed to get you to rethink and reintegrate, top to bottom, your personal, political, and professional ideals. Michael Shuman,author ofThe Small-Mart Revolution: How Local Businesses Are Beating the Global Competition
Inspiring, well researched and easy to read, Ivanko and Kivirist show us that operating a mission-based business benefits communities, preserves resources, and strengthens profits.ECOpreneuringwill have you cheering for green busi-ness everywhere — and might just convince you to start or join one yourself. Alisa Gravitz,Executive Director of Co-op America
In the carefully crafted pages ofECOpreneuring, Kivirist and Ivanko weave together a perspective that can transform how you think about work — and a more sustainable life. Their timely book is jam-packed with the necessary details to sort out what it means to live simply and sustainably in an economy that fosters life, not depletes it. As it turns out, beyond a certain point, there’s an inverse relationship between financial wealth and personal well-being.ECOpreneuringilluminates a radically different approach both working and living. Wanda Urbanska,host of “Simple Living with Wanda Urbanska”
Lisa Kivirist and John Ivanko prove that working for your passions and with meaning pays dividends in more ways than one. Doing so can change the world. As practical as it is inspirational,ECOpreneuringis for anyone who wants to make their green dream business come true. So find a mentor, invest in the future and read this perspective-changing and unconventional business book. It might even retire the staid notion of what many people call “work”. No one said work had to be drudgery. Brian Kurth,founder and CEO of VocationVacations
ECOpreneuringopens minds — and doors. It is a delightful, informative read that really reflects the authors’ living wisdom. Melissa Everett,author ofMaking a Living While Making a Difference: Conscious Careers for an Era of Interdependence
NEWSOCIETYPUBLISHERS
Cataloging in Publication Data: A catalog record for this publication is available from the National Library of Canada.
Copyright ©2008by John Ivanko and Lisa Kivirist. All rights reserved.
Cover design by Diane McIntosh. Images: iStock and John Ivanko
Printed in Canada. First printing April2008.
Paperback ISBN:978-0-86571-605-6
Inquiries regarding requests to reprint all or part ofECOpreneuring should be addressed to New Society Publishers at the address below.
To order directly from the publishers, please call toll-free (North America) 1-800-567-6772,or order online at www.newsociety.com
Any other inquiries can be directed by mail to:
New Society Publishers P.O. Box189,Gabriola Island, BC V0R 1X0, Canada (250) 247-9737
New Society Publishers’ mission is to publish books that contribute in fundamental ways to building an ecologically sustainable and just society, and to do so with the least possible impact on the environment, in a manner that models this vision. We are committed to doing this not just through education, but through action. This book is one step toward ending global defor-estation and climate change. It is printed on acid-free paper that is Forest Stewardship Council-certified100% post-consumer recycled(100% old growth forest-free), processed chlorine free, and printed with vegetable-based low-VOC inks, with covers produced using FSC-certified stock. Additionally, New Society purchases carbon offsets based on an annual carbon audit, operating with a carbon-neutral footprint. For further information, or to browse our full list of books and purchase securely, visit our website at: www.newsociety.com
NEWSOCIETYPUBLISHERS www.newsociety.com
SW-C0C-1271
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Dedication
To Jack V. Matson — for inspiring us to embrace failure and providing the necessary organic nutrients for our Earth Mission.
To ecopreneurs of just about every kind that we’ve met along the way — thanks for your inspiration.
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Disclaimer
Just for the Record his book is designedand every effort was made to provide accurate infor-T mation. It’s sold with the understanding that the publisher and authors are not engaged in rendering legal, accounting or other professional services. Each person’s legal or financial situation is unique and in the application of the law to the facts with the fair and reasonable interpretation of them. Any action pursued related to the contents of this book should be undertaken with the counsel and advice of a trained legal, tax, investment and accounting professional. Because of the risk that is involved with an investment of any kind, neither the publisher nor the authors assume liability for any losses that may be sustained by the use of the advice described in this book, and any such liability is hereby expressly dis-claimed. If legal or other professional assistance is required, the services of a professional should be sought, especially since some of the information could, and likely will, change because it relates to governmental tax law and its interpre-tation thereof. Adapted from a declaration jointly adopted by the American Bar Association and a committee of publishers.
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Table of Contents
Acknowledgments...................................................................................................IX Foreword..................................................................................by Bill McKibben XI Introduction................................................................................................................ 1
Part One: Climate for Change st Chapter 1 — The 21 Century of Small, Local and Ecoprenurial.............. 13 The time is right for ecopreneurs to experience the numerous advantages of operating a business, often focusing on solving the problems facing society. They thrive in the Multiple Economies of Ecopreneurship. Non-profit organizations are also businesses.
Chapter 2 — Restorative Opportunities........................................................... 33 Ecopreneurs embark on their quest to ride the Four Horsemen of Opportunity — global warming, ecological collapse, peak oil and debt. Their small businesses play an important role in the American economy.
Chapter 3 — Sustainable Business..................................................................... 49 Definitions, qualities, guidelines and certification programs for sustainable busi-ness. How to go beyond business, keeping elements of your life sustainable and thriving with a whole pie purpose.
Chapter 4 — Make a Life, Not Earn a Living.................................................. 71 Ways to shift your perspective about jobs and entrepreneurship, from spending to achieve a standard of living to making a quality life. By creating lives that pro-vide meaning and purpose, ecopreneurs experience social and economic benefits.
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VIII| ECOPRENEURING
Chapter 5 — Cultivating Your Core:.................................................................. 91 Passions, Purpose and Earth Mission Ways to identify your passions and develop an ecopreneur mindset, mantra and strategies. Become the best you can be in whatever business you pursue.
Part Two: Green Business Administration Chapter 6 — Eco-business Basics..................................................................... 107 Options for structuring your business and an overview of the expenses that can be deducted from revenue. Pragmatic variables to consider when starting up your business. Chapter 7 — Money Matters............................................................................ 133 An understanding of options for financing your business and a more sane and sustainable approach to money management and personal finance. Strategies of Abundance for ecopreneurs, even in financially tough times, reflect interrelation-ships between personal finance and business.
Chapter 8 — Purpose-based Marketing.......................................................... 155 By understanding the LOHAS marketplace and your most likely customers, the Cultural Creatives, you can apply the tools for purpose-based marketing and the 7 Ps of marketing.
Part Three: Web of Relationships Chapter 9 — Technology, Information and the New Global Commons.. 171 The information economy and Internet-based global commons are transforming how green businesses prosper. Chapter 10 — Blending Family, Friends and Fun......................................... 181 Priority Integration means building and blending your business with your life priorities in mind. Take advantage of your independent and flexible workstyle to work with your biorhythms and incorporate elements such as travel.
Epilogue: Legacy Living....................................................................................... 195 Selected Bibliography........................................................................................... 199 Index........................................................................................................................ 203 About the Authors................................................................................................ 211
Acknowledgments
he seeds forECOpreneuring: Putting Purpose and the Planet Before Profitsger-T minated from one common request we kept receiving from our workshop attendees, B & B guests and readers ofRural Renaissance: Renewing the Quest for the Good Life: Provide more details on how to start a small green business. Give me practical, helpful information to start my own eco-venture, crafting a livelihood where I can pursue my passions while stewarding the Earth. We are grateful to all of you for inspiring us in our livelihood that blends creative expression, educa-tion and celebrating our planet’s abundance. As always, we thank the dedicated folks at New Society Publishers for their continual support and vision, especially Chris and Judith Plant, our editors, Ingrid Witvoet and Judith Brand, and the marketing dynamos, Ginny Miller and EJ Hurst. We still haven’t located Gabriola Island, BC, on the map — the headquarters of New Society Publishers — yet the synergy between us remains strong. Thank you for your efforts to move the publishing industry into new, sustainable realms. We remain honored to be part of your team. Our heartfelt appreciation extends to Bill McKibben, who passionately sets the stage for this book, and in every way champions the environment and our communities. Thanks, also, to our web of friends who continually provide us with feedback, inspiration and positive energy, especially Steve Apfelbaum, Ken and Ann Avery, Scott Coleman, Elizabeth Goreham, Jan Joannides, Dr. Jack Matson, Ron Nielsen, Brett Olson, Mary and Rick Stanek, Cheryl Toth, Matt Urban, Phil and Judy Welty and our local kindred spirited community, especially the Carus, Hankley, Krieger and Vestin families. Deep appreciation to Dr. Jack Matson and Mark and Lechia Davis who generously volunteered to read the initial manuscript draft. Thank you to the individuals who warmly shared their insights for the ecopreneurial profiles featured in this book: David Anderson, Brett and Tawnee Dufur, Priya
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