English Business Letters

English Business Letters

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English
115 Pages

Description

This book is about English Business Letters. Businesses have had to focus attention and effort on customer service. Customer service, in turn, requires employees equipped, not only with critical thinking skills and social graces, but also with the ability to communicate. And communications skills mean, in an era of fax machines and e-mail, the ability to compose messages with words, that is, to write.

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Published by
Published 01 January 2011
Reads 13
EAN13 9796500081373
Language English
Document size 1 MB

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Business Letters   Dr: Ghaleb AL-Bostanji  Assistance, Prof., Al-Imam Muhammad bin Saud Islamic University College of Economics and Administrative  Business Administration Department
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English2 Business Letters  © Al-Shegrey Bookstore, 2011  King Fahd National Library Vataloging- in-Publication Data  Albostanji, Ghaleb Mohammad  English business letters./ Ghaleb Mohammad Albostanji.- Riyadh,2011  240p; 24cm  ISBN: 978-603-8052-13-6 1-English language-business English 2- English language-Technical English I – Title 808.042 dc 1432/4229  L.D no. 1432/4229  ISBN: 978-603-8052-13-6
3Business Letters Introduction  When the technological “revolution” first began, a series of fears developed along with the new automation. it was feared that increased computerization would put vast numbers of people out of work, so, it is now apparent, however, that the more computerized our society becomes, the more desperate grows the need for skilled employees.  Businesses have had to focus attention and effort on customer service. Customer service, in turn, requires employees equipped, not only with critical thinking skills and social graces, but also with the ability to communicate. And communications skills mean, in an era of fax machines and e-mail, the ability to compose messages with words, that is, to write.  Thus, the ability to convey information and ideas in clear, comprehensible language is currently in high demand. But this demand also happens to coincide with what has been termed “a crisis in American education.” It is widely feared (and may be generally true) that many U.S. schools and even universities are turning out graduates inadequately equipped to function in today’s job market, to meet the needs of today’s employers. The result is that the individual who is
 Business Letters4skilled, who can communicate clearly and effectively in writing, possesses a rare and valuable commodity.  Given the fact that you can learn to write and then market your writing skill, this book will serve as your guide. Like any good guide, it is intended to reduce your trepidation as you enter unknown territory, it will help you get started on the right path and maintain an appropriate attitude. It will point out the dos and don’ts within each area of business writing. And, it is hoped, it will leave you on your own, a more confident, competent writer than when you began.
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Business Letters
CONTENTSSUBJECT CHAPTER 1: INTRODUCTION Writing English (Correspondence) The need for writing English Business Correspondence Kinds of Letters Personal Letters Official Letters Business Letters Semi- Personal Letters Difference between Personal Letters & both Business and Official Letters Question for Discussion Chapter TWO: PARTS OF THEBUSINESS LETTERS PARTS OF THEBUSINESS LETTERS (A)THE MAIN PARTS OF THE LETTER Printed Heading. The Date. The Reference. The Inside Address. Salutation. The Body of the Letter. The Complimentary Close. Signature. B-THE SECONDARY PARTS OF THE BUSINESS LETTER  Your Reference  Mailing Instructions.  For the Attention Line.  The Subject Heading.  Enclosures.
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Business Letters
 Carbon Copies.  Postscript (P.S).  Initials.  Continuation Sheet.  Questions & Answers(Chapter two) Chapter Three: THE FEATURES OF A SUCCESSFUL BUSINESS LETTER How to write a business letter: 6 tips Seven C’s of Effective Communication Completeness Conciseness Consideration Concreteness Clarity Courtesy Correctness GENERAL APPERANCE OF BUSINESS LETTERS Paper Quality and Size. Margins. Line Spacing Paragraphs Envelopes Addressing Envelopes. Styles of Display; The Fully Indented. The Semi Indented. The Semi-Blocked. The FullyBlocked. The British Simplified. Punctuation. Capitals. Underscoring Rules for Dividing Words at Line End.
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Business Letters
Typist Correction Signs. Other Styles of Display. Fax messages. Electronic mail Telex messages Telegrams and cables Questions & Answers (Chapter three) Chapter four: Common Business terms,  Documents and Abbreviations .INCOTERMS INCOTERMS. EX-Works FOP FAS (Free Alongside Ship). CFR (Cost and Freight) or C&F. FCA (Free Carrier) CIF (Cost, Insurance and Freight) CPT (Carriage Paid To) CIP (Carriage and Insurance Paid To) DAF (Delivered At Frontier) DES(Delivered Ex Ship)DEQ (Delivered Ex Quay) DDP (Delivered Duty Paid) COMMERCIAL DOCUMENTS ABBREVIATIONS USED IN BUSINESS Questions & Answers (Chapter FOUR) Chapter Five: KIND OF BUSINESS LETTERS LETTERS OF ENQUIRY Subject Heading First Paragraph Second Paragraph Final Paragraph Status Enquiry: Sales Related EnquiryFirst Enquiry
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Business Letters
Ordinary Enquiry: Asking for information: Closing: Important Language to Remember Questions & Answers(Chapter FIVF)Chapter Six: REPLIES TO ENQUIRIES, QUOTATIONS AND OFFERS Letters of Quotations and Replies to Enquiry Quotation different types ofquotation letters (1) Routine Quotation (2) Tabulated Quotation. (3) Firm offer. (4) Estimate or Specification Contents or Essentials Drafting Quotation Letters Opening sentences Providing the necessary information Closing: QUOTATIONS WITH TABULATED FORMS Introductorysales letters Effective introductory sales letters Example sales introduction letters Sample sales introduction letter/template Voluntary Offers (Sales Letters) Good sales letters. Attention Desire ConvincingAction FOLLOW-UP LETTERS Questions&Answers(Chapter six)Chapter Seven: WRITING ORDERS
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Business Letters Definition Order Execution Order Filled Orders Order Forms OpeningSentences Closing ACKNOWLEDGMENT OF ORDER EXECUTION OF ORDERS: Questions & Answers (Chapter seven) Chapter Eight : Complaints, apologies and adjustments letters. CIRCULARS Complaint letter Heading Inside address Salutation Introduction Background Request andjustification Adjustment letter CIRCULARS Chapter Nine : Internal Memorandum Internal Memo MEMORANDUM Introduction (or Background) Key Points Analysis Data, Method, Assumptions. Specific Analysis. Positioning the Analysis Section. Use of Boldface for Headings and Subheadings. Paragraph Size. Use of Data. Limitations.
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