Entering Emerging Markets

Entering Emerging Markets



The book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity. This process was strongly supported by:

- Sharing of learning, know-how and resources within the company and with the local partners, thus creating mutual added value,

- Applying a four phase template involving steps that are bold enough to ensure a strong market penetration and realistic enough to allow a business unit to follow.

This is put in the context of external political, economic and social conditions impacting their emerging markets and the difficult transformation to a free economy and liberal society.

Written for:

Professionals from companies undertaking business in emerging markets

Business Strategies
Emerging Markets



Published by
Published 01 January 2006
Reads 7
EAN13 3540317465
Language English

Legal information: rental price per page €. This information is given for information only in accordance with current legislation.

Entering Emerging Markets