10 Step Guide to Getting Started With Co-Marketing

10 Step Guide to Getting Started With Co-Marketing

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English
23 Pages

Description

Co-marketing is all about getting more bang for your buck. In a co-marketing partnership, two or more companies work together on a project with the purpose of sharing in the reward, whether that’s leads, buzz, awareness, or new customers. By leveraging the reach and resources of the partner, the objective is to maximize this reward.
Yet, no matter how many marketing campaigns you’ve been a part of, creating content for co-marketing comes with its own unique set of challenges. To pull off a successful campaign, you’ll need top notch organization and project management skills. Thankfully, this guide is here to ensure you don't miss a beat.
Inside, you’ll find our Co-Marketing Campaign Checklist for you to refer back to with each campaign. Click on each of the 10 steps for in-depth instructions, insightful examples, and expert tips. This way, you can stay focused on creating engaging content that both of your audiences will love.

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Published by
Published 17 April 2016
Reads 3
Language English
Document size 1 MB

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Introduction
As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing does just that. In fact, co-marketing is all about doubling your chances: double your leads, double your resources, all while spending half of the budget. As the adage goes, “two heads are better than one.”
But what exactly is co-marketing? Before we dive in too deep, let’s take a second to define exactly what it is.
co • mar • ket • ing(noun)
A partnership between two or more companies where both companies promote the campaign and share the benefits
In other words, co-marketing allows two or more companies to work together on a project with the purpose of sharing in the reward, whether that’s leads, buzz, awareness, or new customers. By leveraging the relationship and reach of a partner, these campaigns are designed to deliver
substantial rewards without having to wait for the content to rank and organic search to pay of.
But before you agree to co-marketing because it sounds like a quick win, know that it’s far from an easy task. To pull ofa fruitful campaign, you’ll need top-notch organization and forward-thinking skills. As HubSpot’s Co-Marketing Manager Christine White says, “Planning and executing a co-marketing campaign can derail pretty fast if you don’t keep an organized project plan at your fingertips that’ll ensure you don’t miss a beat.”
For those ready to take on the challenge, we’ve crafted this comprehensive guide to be your ultimate co-marketing companion. To get started, flip to the next page to find our Ultimate Co-Marketing Checklist. Print this out or save it in a handy place for future reference. Then, click on each of the ten steps for in-depth instructions and insight.
No matter how many campaigns you’ve been a part of, every co-marketing campaign is diferent. Use this checklist to stay focused and ensure you are using this incredible lead generation opportunity to it’s fullest potential.
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