Introduction to Social Media Marketing

Introduction to Social Media Marketing

-

English
152 Pages

Description

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.

What You’ll Learn

  • Understand basic functions for most social media tools, including how to get up and running
  • See the benefits of social media tools and which one you should use for specific purposes
  • Calculate the real ROI expected from using specific tools
  • Utilize social media monitoring and analytics
Who This Book Is For

Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.

Subjects

Informations

Published by
Published 21 June 2017
Reads 0
EAN13 9781484228548
License: All rights reserved
Language English

Legal information: rental price per page €. This information is given for information only in accordance with current legislation.

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Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Social Media Marketinghas a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You’ll Learn
  • Understand basic functions for most social media tools, including how to get up and running
  • See the benefits of social media tools and which one you should use for specific purposes
  • Calculate the real ROI expected from using specific tools
  • Utilize social media monitoring and analytics
Who This Book Is For
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.