Managing Chaos

Managing Chaos

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English
250 Pages

Description

Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets—people, content, and technology—by practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.


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Published 01 February 2015
Reads 10
EAN13 9781457190742
Language English
Document size 8 MB

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MANAGING CHAOS DIGITAL GOVERNANCE BY DESIGN
Lîsa Welchman
Roseneld Medîa Brooklyn, New York
Managing Chaos Digital Governance by Design B îŝà Wéçà Rôŝéé Méîà, C
457 Tî Séé, #4R
Bôô, Né Yô 11215 USA
O é Wé: .ôŝéééîà.çô
Péàŝé ŝé éôŝ ô: éàà@ôŝéééîà.çô
Pûîŝé: ôûîŝ Rôŝéé
Mààî Eîô: Màà Jûŝà
ïéîô àôû Téç: Dàîéé Fôŝé
Côé Déŝî: Té Héàŝ ô Sàé
ïéîô îé A: Mîçàé Tàààçî
ïéé: Sàô Hîéé
Pôôéàé: Kézîà Eŝé
©2015 Rôŝéé Méîà, C
A Rîŝ Réŝéé
ïSBN: 1-933820-88-8
ïSBN-13: 978-1-933820-88-0
CCN: 2014956861
Pîé à ôû î é Uîé Sàéŝ ô Aéîçà
This book is dedicated to Rhys— a good son and a good person. It’s my good luck to be your Mom.
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HOW TO USE THIS BOOK
Who Should Read This Book? Aôé ô àŝ à îééŝ à à à î é ŝàéîç ààéé ô îîà ééîŝé ŝôû éà îŝ ôô, àîçûà ôŝé ô ŝéé î îî à ààéé ûçîôŝ. Tîŝ îçûéŝ ééçû-îé éàéŝî, CïOŝ, à CMOŝ, àŝ é àŝ ŝéîô ôàî ŝéçîàîŝŝ ŝûç àŝ ûŝé ééîéçé ééŝ, ééîŝé àçîéçŝ, à çôé ŝàéîŝŝ.
Péôé ô ô à îéàçîé àéçîéŝ à ŝôàé îéàîô ŝôŝ à ôé àé ô ééçûé ôjéçŝ àî îîà çàôŝ î àŝô IManagîng Chaosûŝéû éàî ô é îô éî ôjéçŝ à ŝôô é à ô ôé ŝéàîé ôjéç ééçûîô.
What’s in This Book? Part IôManagîng Chaoséàîŝ à àçîçà éôôô ô éŝî-î à îééî à îîà ôéàçé àéô. Chapter 1îéŝ à àŝîç éIîîô ô îîà ôéàçé à îŝ çôé çôçéŝ. Chapters 2–5éôé ôé éé éàç ô é é àŝéçŝ ô à îîà ôéàçé àéô: îîà éà ŝûçûé, îîà ŝàé, îîà ôîç, à îîà ŝààŝ. Chapters 6–8îŝçûŝŝ ŝôé ô é àîçŝ àôû îîà ôéàçé, îçûî éŝî àçôŝ, ô ô é é éŝî jô ôé, à à ô ô î ôû éôŝ ô’ é îéîàé àçîô î ôû ôàîzàîô.
Part IIôManagîng Chaosîîŝ éé îéé ôéàçé àé-ô éàéŝ: à ôà ûîàîôà çôà, à ôéé àéç, à à îé éûçàîô-é ûîéŝî. Yôû çà ûŝé éŝé àéôŝ ô ûéŝà ŝôé ô é àçîçà çàééŝ îéé î éŝîî à îééî ôû ô îîà ôéàçé àéô.
What Comes with This Book? Tîŝ ôô’ŝ çôàîô éŝîé(roseneldmedia.com/books/ managing-chaos) çôàîŝ à ô à àîîôà çôé. Té ôô’ŝ îààŝ à ôé îûŝàîôŝ àé ààîàé ûé à Céàîé Côôŝ îçéŝé (é ôŝŝîé) ô ôû ô ôôà à îçûé î ôû ô éŝéàîôŝ. Yôû çà I éŝé ô Fîç à www.flickr.com/photos/roseneldmedia/sets.
How to Use This Book
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FREQUENTLY ASKED QUESTIONS
What is digital governance in the first place? Dîîà ôéàçé îŝ à îŝçîîé à ôçûŝéŝ ô éŝàîŝî çéà àççôûàîî ô îîà ŝàé, ôîç, à ŝààŝ. A îîà ôéàçé àéô, é ééçîé éŝîé à îééé, éŝ ô ŝéàîé îîà ééôé à àé éàéŝ àôû îîà çàé “ôéŝî.” (SééChapter 1, “Té Bàŝîçŝ ô Dîîà Gôéàçé.”)
We don’t “govern” things inside our organization. Why should we govern digital? ï ô’ éîéé ôû. Eé ôàîzàîô ôéŝ ŝôéî. Wà ôû àé éà ŝàî îŝ à ôû ôàîzàîô àŝ’ éçîé ô ôé îîà. Tà îŝ ôé ôîô, û î àŝ çôŝéûéçéŝ. Màé ŝûé à ôû àé çôŝîéî à é ôŝŝîé àîôàéŝ ô ô ôéî îîà éôé ôû éàû ô îŝ “éàŝ-ô-àîçûàé û à-ô-îé-î” çôçûŝîô. Fô ôé, ŝééChapter 8, “Té Déçîŝîô Tô Gôé Wé.”
We don’t need a governance ramework. Can’t we just have the main Web team decide everything and run everything? Ater all, we know what we’re doing. Nô, à’ŝ ô à ôô îéà. Céàî à îîà ôûçîô ŝîô îŝ ô à ééçîé àçîçé. ï ôéŝ’ àô é îîà éà ô ûéŝà é îç àŝçàé ô é ûŝîéŝŝ. A àçîçà ŝéàî, î’ŝ é îIçû ô ŝîzé à îîà éà é à é ô îŝ ôé î ôé àçé. Fô ôé îôàîô ô à ôô îîà éà ŝûçûé, ŝéé Chapter 2, “Yôû Dîîà Téà: Wéé Té Aé à Wà Té Dô.”
We’re an agile shop, so do we still need governance? Doesn’t governance just slow stuf down? Nô, ôéàçé ôéŝ é ôôŝîé. ï éàéŝ àîî  çàîî ôéŝ à éŝôŝîîîîéŝ à çôéçîôŝ ô à çôàôàîé éà. ï ôû î àôû î, àîé ŝôàé éôôô îŝé îŝ î ŝûçûé î é-éIé ôéŝ à éŝôŝîîîîéŝ. Tà’ŝ  î ôŝ ŝô é î é î ôàîzàîôà àîçàîôŝ. A îîà ôéàçé àéô, é ôé éŝîé, çà éàé ô îé àîé ééôé (ŝééChapter 1).
OK, I get all the digital governance stuf, and I’m a believer, but I have no authority to establish digital governance in my organization. What do I do i no one cares enough to want to create a ramework? ï à àŝ, îŝ ôô îŝ jûŝ ô ôû. A ô ô ôàîzàîôŝ àé é  îîà çôŝéàîé ééçûîéŝ (ŝééChapter 3, “Dîîà Sàé: Aîî Eéîŝé à Aûôî”). Sôéîéŝ éŝé çôŝéàîéŝ àé àî ôé à é’ îé ô àé û ô é ŝàéîç àŝéçŝ ô îîà. Wîé ôû àé àîî ô é ô à àéîô, éé àé à ûé ô îŝ à ôû çà ô ô ôé îîà ôéàçé éôŝ ôà, îçûî éŝàîŝî à îéà çôûî ô àçîçé ô îîà îŝîé ôû ôàîzàîô. Fô ôé éàîŝ ŝééChapter 8.
Aren’t policies and standards diferent ways o talking about the same things? What’s the diference between a policy and a standard? Pôîçîéŝ à ŝààŝ àé ô é ŝàé î. Pôîçîéŝ àé ôàî-zàîôà ôçûŝé î-éé ŝàééŝ éŝàîŝé ô ààé îŝ îŝîé à ôàîzàîô (ŝééChapter 4, “Sàî ô Tàç î Dîîà Pôîç”). Sààŝ àé ôçûŝé ô éŝàîŝî ééôé àà-ééŝ ô îîà àçîîôéŝ (ŝééChapter 5, “Sôî é ïIî Aôû Dîîà Sààŝ”).
FrequentLy Asked Questions
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Our organization is too innovative or standards. Doesn’t creating standards stifle creativity and cutting-edge development? Nô, ŝààŝ çà éàé îôàîô à çéàîî. Sààŝ àé é éôç ûô îç é ïéé à Wô Wîé Wé éŝ. A, é çà à àéé à éé’ŝ à ô ô îôàîô à çéàîî àéî ô é ïéé à Wé. Wîôû à àéô ô îîà ŝààŝ î ôû ôàîzàîô, éŝ, ôû î é ŝôé çéàîî. Bû, ôŝ, ôû î é à çàôîç î ô îŝîéàé çôé à àîçàîôŝ. Hàî ŝààŝ à éî àé ô éôçé é î àô ô îç, çéàîé ééôé (ŝééChapter 5).
FrequentLy Asked Questions