The Anatomy of a Winning Infographic

The Anatomy of a Winning Infographic

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English
40 Pages

Description

In an increasingly visual world, infographics are a great way to captivate your audience. Businesses using infographics have shown an average of 12% growth in traffic. Once you've gained your audience's attention, an infographic also increases their overall takeaway from the information presented.
It's been proven that learning is enhanced when both text and illustrations are used, as opposed to just text alone. Using an infographic to visually present data in your next meeting, promote offers on social media, or feature in your next blog post is exactly what you need to help you stand out.
In this ebook, we'll have a look at the characteristics of lovable and shareable infographics, and show you how you can put them into practice, maximizing your chances at creating an infographic that becomes a runaway success.

Subjects

Informations

Published by
Published 17 April 2016
Reads 1
Language English
Document size 23 MB

Legal information: rental price per page €. This information is given for information only in accordance with current legislation.

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THEANATOMYOF A WINNING InfographIc
TaBLE of conTEnTS
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DATABACKED CHARACTERISTICS OF THE BEST INFOGRAPHICS
PLANNING FOR SUCCESS
DECIDING WHICH VISUAL ELEMENTS TO EMPLOY
20 WEBSITES TO PROMOTE YOUR INFOGRAPHIC ON
PUTTING IT IN PRACTICE  10 TOP  NOTCH INFOGRAPHIC EXAMPLES IN 2015
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HubSpot + Piktochart
InTroDUcTIon
In 1786, Scottish engineer and economist William Playfair created the world’s first information graphic. In theCommercial and Political Atlas, he used line graphs instead of rows of numbers to bring across his points in a way that the human brain loves and lusts after:
Infographics have been slowly but surely gaining popularity ever since.
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As proof, searches for the term “infographic” on Google have increase significantly over the years as shown in the chart below.
HubSpot + Piktochart
Marketing website Quicksprout is one brand that rode the wave of infographics to grow their audience by generating over 2.5 million visitors from 47 infographics in just two years.
Yet, for every hugely successful infographic, some hundred and thousands of them have fallen facefirst into the dust, never to be heard from again.
For some, it might be clear that the creators simply decided to throw words onto a template and call it a day, without a thought as to how to make the infographicas visually appealing as possible. For others, however, just one or two design elements might have been chosen incorrectly, or the structure offbalance, unclear, and complicated, throwing the reader offcourse.
In this ebook, we’ll have a look at the characteristics of lovable and shareable infographics, and show you how to put them into practice and create a onein amillion infographic to increase the visibility of your business and add to your content library for inbound marketing success.
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