Two Virtuals, The


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In THE TWO VIRTUALS, Alex Reid shows that to understand the relationship between our traditional, humanistic realm of thought, subjectivity, and writing and the emerging virtual space of networked media, we need to recognize the common material space they share. The book investigates this shared space through a study of two, related conceptions of the virtual. The first virtual is quite familiar; it is the virtual reality produced by modern computing and networks. The second, less familiar, virtual comes from philosophy. It lies in the periphery of more familiar postmodern concepts, such as deconstruction, the rhizome, and simulation. In drawing the connection between the two virtuals of philosophy and networked media, Reid draws upon research in computers and writing, rhetoric and composition, new media studies, postmodern and critical theory, psychology, economics, anthropology, and robotics.



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Published 30 July 2007
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EAN13 9781602350243
Language English
Document size 1 MB

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eid The Two The Two VirVtuialrstuals
arlor ess
New Media and Composition
Alexander Reid
New Media Theory Series Editor, Byron Hawk
New Media Theory Series Editor, Byron Hawk
Te New Media Teory series investigates bot media and new media as a complex ecological and retorical context. Te merger of media and new media creates a global social spere tat is canging te ways we work, play, write, teac, tink, and connect. Because tis new con-text operates troug evolving arrangements, teories of new media ave yet to establis a retorical and teoretical paradigm tat fully articulates tis emerging digital life.
Te series includes books tat combine social, cultural, political, tex-tual, retorical, aestetic, and material teories in order to understand moments in te lives tat operate in tese emerging contexts. Suc works typically bring retorical and critical teories to bear on media and new media in a way tat elaborates a burgeoning post-disciplinary “medial turn” as one furter development of te retorical and visual turns tat ave already influenced scolarly work.
he Two Virtuals
New Media and Composition
Alexander Reid
Parlor Press West Lafayette, Indiana
Parlor Press LLC, West Lafayette, Indiana 7906
© 007 by Parlor Press Cover Illustration: “Absorbed” © 005 by Eva Serrabassa. Used by permission. All rigts reserved. Printed in te United States of America
S A N:  5  - 8 8 7 9
Library of Congress Cataloging-in-Publication Data Reid, Alexander, 1969- Te two virtuals : new media and composition / Alexander Reid.  p. cm. -- (New media teory)  Includes bibliograpical references and index.  ISBN 978-1-6035-0-9 (pbk. : alk. paper) -- ISBN 978-1-6035-03-6 (ardcover : alk. paper) -- ISBN 978-1-6035-0-3 (adobe ebook) 1. Mass media--Tecnological innovations. . Retoric. I. Title.  P96.TR5 007  30.3--dc  00706553 Cover design by David Blakesley. Printed on acid-free paper.
Parlor Press, LLC is an independent publiser of scolarly and trade titles in print and multimedia formats. Tis book is available in paper, clot and Adobe eBook formats from Parlor Press on te World Wide Web at ttp:// or troug online and brick-and-mortar bookstores. For submission information or to find out about Parlor Press publications, write to Parlor Press, 816 Robinson St., West Lafayette, Indiana, 7906, or e-mail
For Ronda, Mirabel, and Jameson
Acknowledgments 1  Introduction: Te Two Virtuals Cognition, Consciousness, and Subjectivity Learning to Live with New Media  Te Evolution of Writing Speech and Gesture The Evolution of Writing 3  Nineteent-Century New Media The Discourse Machine Gun 24 Frames Per Second  Cybernetics Homeostasis Autopoiesis AIAL 5  Into New Media Simulation Digital Cinema From Digital to Analog Virtuality 6  Waking Up in te Macine Multiplicities and the Becoming of Thought Cartesian and Topological Spaces Paranoia and Simulation Choice and Free Will Machinic Enslavement Virtually Autonomous 7  Virtual Composition Ripping.Contagion.Mushrooms Mixing Burning
3 9 13 21 26 31 39 41 48 56 59 66 69 78 79 83 90 96 100 106 110 118 121 125 127 132 135 139
Electracy: Creative Affects Rhythm Science Burning Copyright 8  Te Pedagogic Event Pedagogic Communication The “Teachable Moment” Inventing New Media Pedagogy 9  Watever Discipline Excellence and Control Whatever Discipline Endit References Index About te Autor
143 149 153 157 160 164 170 180 184 189 194 197 207 210
I must begin by tanking my fine colleagues at Parlor Press: Byron Hawk and David Blakesley for teir excellent feedback as I wrote tis book and Marc Santos for is close reading. Certainly I could not ave accomplised tis work witout te support of my friends at SUNY-Cortland. David Franke and Vicki Boynton ave built a Professional Writing program wit me, and I could not ave written tis book witout teir encouragement. Teac-ing and building tat program as served as a necessary toucstone for wat I ave written ere. Tanks also to tose faculty wo played an important role in our writing program and ave been willing to ear me out: Mary Lync Kennedy, Karen Stearns, Ross Borden, Bernie Earley, Tim Emerson, Mario Hernandez, Homer Mitcell, and Jane Ricards. I also tank te students wo ave been open-minded and willing to take on te callenges of tecnology wit me. Of course new media is about more tan writing. Paul van der Veur and Carles Heasley ave elped me understand in practical and local ways wat it means to say tat new media breaks down te boundar-ies between disciplines. Lorraine Berry’s work wit ourNeoVoxproj-ect as increased my appreciation of te international dimensions of networked education. And tere are many oters across our campus, folks wo support our tecnology. If tere is one ting I ave learned about teacing wit tecnology, it is tat I cannot do it alone. In tat respect, it is muc like writing tis book. I must also acknowledge te great value of te community of blog-gers wit wom I ave been fortunate to associate over te last few years. Collin Brooke, Jeff Rice, and many oters ave offered me a genuine appreciation of te broad and lively nature of our field. My tanks to tose people and tose wo ave read and commented on my own blog. Te energy of tis blogospere as kept me going.