No B.S. Direct Marketing


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Author Marketing

Supported with promotion from the Glazer/Kennedy Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars
  • Two-month promotional plan in GKIC media that include:
  • 5 print newsletters, social media outreach, and email blasts to their 150,000 subscriber list
  • Teleseminar event around the book's release date
  • Promotion/Communication at GKIC's Fall InfoSummit and their Spring SuperConference events

    Author backed marketing efforts include:
  • Promotional kits to key influencers that will include galley copies, ready-to-use article/interview to 100,000 member subscribers
  • Email blast to 1m+ business owners, private practice operators, sales professionals, and entrepreneurs

    Publisher Marketing

  • Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)
  • Email campaign to minimum 340K Entrepreneur subscribers
  • Banner ads on (audience 14 million unique visitors per month)
  • Book excerpts shared on to showcase the each of the chapter’s content with inclusion of CTA to buy the book at the retailers
  • Book cover and text links within related articles and channels on
  • Content campaigns shared via Entrepreneur’s social networks, which total 11.7 million engaged
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts
  • Instagram spotlight campaign featuring case studies in the book
  • Updated with six new chapters and new case history examples and samples from new guest contributors
  • Revised to incorporate the newest media and marketing methods
  • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies
  • The first edition (January 2006) shipped 40,000+ copies and the second edition (2013) shipped 20,000+ copies
  • Tactics typically seen only in mail-order, television infomercials, home shopping TV and direct-mail are transferred to small businesses with amazing results
  • Extensive marketing program utilizing Glazer-Kennedy Inner Circle and Kennedy Inner Circle platforms, including providing a customizable sales toolkit and inclusion in their Spring and Fall conferences will be implemented
  • Subjects


    Published by
    Published 12 June 2018
    Reads 1
    EAN13 9781613083857
    Language English
    Document size 1 MB

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