Summary: The Power of Habit …in 30 Minutes - A Concise Summary of Charles Duhigg’s Bestselling Book

Summary: The Power of Habit …in 30 Minutes - A Concise Summary of Charles Duhigg’s Bestselling Book

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English
37 Pages

Description

Why does a company’s shift in advertising transform a potential flop into a billion dollar industry? How does a CEO’s decision to attack a single pattern among his employees turn one of the largest companies in America into a top performer in the Dow Jones? What was the path that led a small group of people to form the Civil Rights Movement?
In his bestselling book The Power of Habit, Charles Duhigg, a business reporter for the New York Times, conveys his research in the fields of psychology and neuroscience to provide a scientific approach to understanding habits.
The Power of Habit in 30 Minutes is the essential guide to creating change, breaking habits, understanding willpower, and comprehending the main ideas behind Charles Duhigg’s bestseller.
Drawing on illustrative case studies, the summary explains Duhigg’s premise on how modification of the habit loop—a three-stage process of habit cues, routines, and rewards—can be a powerful force in effecting personal, organizational, and social change.
Offering an overview of Duhigg’s scientific investigations on the formation of habits, this concise executive summary highlights the essential points to breaking habits, and gives the reader the necessary tools for implementing successful change at both an individual and institutional level.

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Informations

Published by
Published 01 January 2012
Reads 64
EAN13 9781623150099
License: All rights reserved
Language English

Legal information: rental price per page €. This information is given for information only in accordance with current legislation.

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Table des matières


Introduction

Chapter 1: The Habit Loop
How Habits Work

Chapter 2: The Craving Brain
How to Create New Habits


Chapter 3: The Golden Rule of Habit Change
Why Transformation Occurs

Chapter 4: Keystone Habits, or The Ballad of Paul O’Neill
Which Habits Matter Most

Chapter 5: Starbucks and the Habit of Success
When Willpower Becomes Automatic

Chapter 6: The Power of a Crisis
How Leaders Create Habits Through Accident and Design

Chapter 7: How Target Knows What You Want Before You Do
When Companies Predict (and Manipulate) Habits

Chapter 8: Saddleback Church and the Montgomery Bus Boycott

How Movements Happen

Chapter 9: The Neurology of Free Will
Are We Responsible for Our Habits?

Appendix: A Reader’s Guide to Using These Ideas

Conclusion

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