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The Content Marketing Handbook


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Publisher Marketing
  • Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)
  • Email campaign to minimum 340K Entrepreneur subscribers
  • Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)
  • Book excerpts shared on Entrepreneur.com to showcase each of the chapter’s content with inclusion of CTA to buy the book at the retailers
  • Book cover and text links within related articles and channels on Entrepreneur.com
  • Content campaigns shared via Entrepreneur’s social networks, which total 13 million engaged
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
  • Instagram spotlight campaign featuring case studies in the book
    Author Marketing
  • Book launch and six-month promotion plan coincide with author's peak page hit months. Author's site averages 2M hits each month between April and September. Author's promotion will include:
  • Promotion to author's 65,000 weekly newsletter subscribers
  • Advertising and book excerpts in his client -specific newsletter "The Direct Response Letter"
  • Cross promotion in his affiliate network of joint venture partners with combined e-mail opt-in lists that reach 1M+ active consumers
  • Promotion to author's 3,500 first-level LinkedIn connections, 4,600 Facebook friends and 6,400 Twitter followers
    The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
    Readers will learn how to:
  • Create A-level content that gets noticed, gets read, and eliminates “content pollution”
  • Overcome the biggest weakness of content marketing
  • Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
  • Use content to build brands, enhance reputations, and stand out from the competition
  • Plan, execute and measure content marketing in a multichannel environment
  • Know when to stop giving away content and start asking for the orders
    Chapter 1: The 10 steps to content marketing success
    Chapter 2: How to write compelling content
    Chapter 3: Planning your content marketing strategy
    Chapter 4: Integrating content with direct response and online marketing
    Chapter 5: Marketing with white papers, ebooks, and special reports
    Chapter 6: Marketing with case studies and testimonials
    Chapter 7: Marketing with books and mini-books
    Chapter 8: Marketing with articles and blogs
    Chapter 9: Marketing with e-newsletters and emails
    Chapter 10: Marketing with podcasts and other audio
    Chapter 11: Marketing with video and apps
    Chapter 12: Marketing with webinars and teleconferences
    Chapter 13: Marketing with seminars, workshops, speeches, and talks
    Chapter 14: Marketing with infographics and tipographics
    Chapter 15: Social media marketing
    Chapter 16: Driving traffic with content-based calls to action
    Chapters 17: Increasing conversion with content
    Appendix A: Copyright laws and how not to violate them when creating your content
    Appendix B: Resources
  • Subjects


    Published by
    Published 18 February 2020
    Reads 2
    EAN13 9781613084175
    Language English
    Document size 2 MB

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