Ultimate Guide to Email Marketing for Business


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Publisher Marketing
  • Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)
  • Email campaign to minimum 340K Entrepreneur subscribers
  • Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)
  • Book excerpts shared on Entrepreneur.com to showcase the each of the chapter’s content with inclusion of CTA to buy the book at the retailers
  • Book cover and text links within related articles and channels on Entrepreneur.com
  • Content campaigns shared via Entrepreneur’s social networks, which total 11.7 million engaged
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts
  • Instagram spotlight campaign featuring case studies in the book

    Author Marketing
  • Outreach to combined 60,000 followers across her personal and business social media accounts, newsletter lists, and blog subscribers
  • Facebook advertising campaign to promote the book to highly targeted audiences
  • Targeted blog campaign with exclusive value-add content for book purchases through author’s leading blog, WomenOnBusiness.com (over 50,000 page views per month), which has won a Stevie Award for Women in Business in the category of best blog.
  • Advanced online email marketing course to coincide with book purchase and pre-sale campaign. Book will be sold as part of the course requirements.
  • 10-15 speaking events per year with back-of-room sales coordinated with 800CEOREAD with follow-up emails to promote the book at all the retailers
    Email marketing is one of the most cost-effective marketing tools available today, but most business owners and even most marketers don’t know how to use it to its fullest extent. Email marketing has evolved rapidly and techniques that worked just five years ago are insufficient and outdated today. Five years ago, “Content is king,” was the phrase being touted in business circles. Today, it’s, “The power is in your list.”

  • Provides clear and easy to follow instructions, so immediately after reading it, readers can develop a complete email marketing campaign, promote it, track results, and generate leads and revenue from it.
  • Includes email messaging samples, interviews, and an extensive resource section.
  • This series book will play well in the consumer trade and academic channels.
  • Author has consistent and strong sales history in the series biz/tech market, with a focus on social media marketing and writing.
  • Author's previous titles are well-placed to the midlist series market and deliver best when there is a proven series behind the work (Dummies, for example), to which Ultimate Guide is comparable.
  • Markets include:

  • Small business owners, startup entrepreneurs, and marketers who want to learn how to use email marketing to build businesses
  • Copywriters who want to learn how to write and manage email marketing drip campaigns for their clients
  • College students learning about marketing, entrepreneurship, and business ownership who need to understand how email marketing
    Chapter 1: The Evolution of Email Marketing

    Chapter 2: The Marketing Funnel

    Chapter 3: Know the Laws and Deliverability Rules

    Chapter 4: Choosing Your Tools

    Chapter 5: Types of Campaign and Conversion Funnels

    Chapter 6: Growing Your List

    Chapter 7: Creating a Lead Magnet

    Chapter 8: Developing a Campaign Conversion Funnel

    Chapter 9: List Segmentation

    Chapter 10: Writing an Email Message

    Chapter 11: Autoresponder Messages

    Chapter 12: Measuring Performance

    Chapter 13: Handy Resources and Swipe Files
  • Subjects


    Published by
    Published 15 May 2018
    Reads 2
    EAN13 9781613083833
    Language English
    Document size 2 MB

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