Uniform Across-the-Board Promotions

Uniform Across-the-Board Promotions

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English
102 Pages

Description

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

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Published by
Published 28 May 2014
Reads 0
EAN13 9783319071152
Language English

Legal information: rental price per page €. This information is given for information only in accordance with current legislation.

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Uniform Across-the-Board Promotions