Oriental Hotel Hiroshima Becomes First Hotel in  Japan to Join ...
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Oriental Hotel Hiroshima Becomes First Hotel in Japan to Join ...

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2 Pages
English

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Oriental Hotel Hiroshima Becomes First Hotel in Japan to Join ...

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O R I E N T A LH O T E LH I R O S H I M AP R E S SI N F O R M A T I O N
Oriental Hotel Hiroshima Becomes First Hotel in Japan to Join Preferred Hotel Groupunder New Sterling Design Brand Reservations accepted from July 9
Oriental Hotel Hiroshima (Address: 610 Tanaka Machi, Nakaku, Hiroshima City, Hiroshima Prefecture; General Manager: Jun’ichi Araki) became a member of the Preferred Hotel Group (Sterling Design brand) on June 1, 2010, and will start accepting reservations through the Group’s global distribution system on July 9 (Fri).
The Preferred Hotel Group (Head Office: Chicago) manages 28 sales offices worldwide to provide its highly reputed customerreferral, marketing and technology services to over 800 member hotels. Its new brand category Sterling Design, which was launched in December 2009, aims to accommodate the needs of discerning, international travelers with a distinct taste for style by offering elegant and sophisticated, yet reasonably priced, guest rooms.Oriental Hotel Hiroshima is the first Japanese hotel to become a member under the new brand — and the ninth in the world to belong to this select group of hotels.
Through its new membership, the hotel aims to play a part in realizing the vision of Hiroshima Prefecture as a favorite tourist destination and to contribute to an increase in the number of international visitors to the city, while sending out information on the prefecture which is home to two world heritage sites. Jun’ichi Araki, General Manager of Oriental Hotel Hiroshima, says: “We intend to leverage the Sterling Design brand power and access our network of 28 sales offices to directly target the Preferred Hotel Group’s approximately 300 corporate clients and affiliated overseas travel agencies. Our goal is to raise the share of international overnight guests among our visitors by over 20% in the next three years.”
Mark Simmons, Area Managing Director  Asia Pacific, for the Preferred Hotels Group, adds: “The hotel offers simple yet stylish guest rooms, bars and restaurants in the forefront of fashion trends, a convenient location and special amenities. I am convinced it offers guests the added value they deserve.”
LOBBY ■ Preferred Hotel Group – Overview T M The Preferred Hotel Group(Head office: Chicago, US; Chairman and CEO: John Ueberroth) marks its 42nd anniversary later this year. As a pioneer business solutions p r o v i d e rw i t ha tr a d i t i o no fe x c e l l e n c ea n dq u a l i t y ,t h eG r o u pp r o v i d e ss a l e s , marketing and technology services to more than 800 independent hotels and resorts, l o c a t e di no v e r7 0c o u n t r i e s .I t sf i v ee s t a b l i s h e db r a n d se a c hr e p r e s e n ta ra n g eo f GUEST ROOM worldwide firstclass hotels. Preferred Hotels& Resortswww.PreferredHotels.com® TM Preferred Boutiquewww.PreferredBoutique.comTM Summit Hotels & Resortswww.SummitHotels.comTM Sterling Hotelswww.SterlingHotels.comHistoric Hotelswww.HistoricHotels.org® AMENITY