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Social Media Marketing Practice (SMMP- Stage 1) - an Introduction

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2 Pages
English

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Social Media Marketing Practice (SMMP- Stage 1) - an Introduction

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 www.business.uts.edu.au/edu Social Media Marketing Practice (SMMP Stage 1)Course Details Next Session an Introduction Monda ,21 November Duration END OF THE YEAR 2010 UPDATED SMMP WORKSHOP9:00am5:30 m ARE YOU MAKING USE OF WEB 2.0 TO DEVELOP RELATIONSHIPS, COMMUNITIES & CONVERSATIONS? Price$550.00 inclGST Are you making use of Web 2.0 to develop relationships, communities and conversations? In the age Presenterof digital marketing, social media has gone mainstream. The technologically astute have realised the Suresh Sood Internet is no longer a static channel of information but areal time environmentfor social media Location marketing practice. Web 2.0 gives rise to tools, technologies and networks enabling the UTS Hamarket Campus encouragement of digital relationships, social storytelling, conversations, interactions and all stages of Entr Reuirementsselling (pre & post). These are social media marketing engagements a successful business must Noneharness to go beyond transaction marketing for effective online network marketing, particularly given the current pressures of the global economy. No area of marketing practice remains untouchedFurther Information Tel: +6102 95143504 including the transformation of customer relationship management (CRM) to embrace the social paradigm of social relationship management (SRM). Email: executive.development@ This intensive course has been designed toAbout the Course Developer and Lectureruts.edu.au provide a concise overview of Social MediaMarketing (SMM) including:Suresh Sood BSc (Hons) (London), MBA (UTS) Suresh Sood has developed leading edge courses and lectured for over a decade at UTS on the marketing implications of Tools and tactics of SMM technology innovations. Suresh consults on Web 2.0 Major Web 2.0 applications technologies enabling major organisations to build communities, Using Facebook for marketing events transform business and customer interactions. Knowledge of real time marketing using Twitter Sureshhas previously held the role of Senior Vice President with LinkedIn and B2B marketingReuters and TIBCO Finance. His current research interest focuses on the impact of social media on the creation of iconic Measuring ROI with social media brands Industry adoption Real time brand monitoring 8 Feb 2010 Anonymous:“I have completed my certificate in Social Relationship Management digital marketing which was $4500 more The future of social networkingexpensive and didn’t cover social marketing Where are the new marketing jobs?nearly as well as today did, despite the fact we spent an entire evening on it.” Who Will Benefit? 8Feb 2010 Rachael McLennan: “It (the course) provides a The Social Media Marketing Practice course iscomplete, yet comprehensive overview to SMM ideally suited for:& Suresh’s delivery is very user friendly” 8 Feb 2010 Anonymous:“Excellent overview of social media Any person seeking to effectively engage marketing opportunities with enough their business or organisation with online examples/tangibles to provide avenues for communities or audiences further research” Advertising and marketing executives who wish to gain knowledge of SMM practice 8 Feb 2010 Anonymous: “providesnovices and advanced Internet and/or social media users wishing users with a solid grasp of social media to leverage and extend knowledge of marketing”marketing concepts. 28 Sept 2009 Manisha Safi:“It’s an excellent course to gain This training course may contribute to your CPD knowledge & to build up on your skills & get (Continuing Professional Development) updated on what’s going on.” requirements.