ABTCP: International Crisis impacts the Pulp and Paper Market, but Brazil Maintains Its Investments in Innovation
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ABTCP: International Crisis impacts the Pulp and Paper Market, but Brazil Maintains Its Investments in Innovation

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ABTCP: International Crisis impacts the Pulp and Paper Market, but Brazil Maintains Its Investments in Innovation PR Newswire SAO PAULO, Oct.

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ABTCP: International Crisis impacts the Pulp and Paper Market, but Brazil Maintains Its Investments in Innovation
PR Newswire SAO PAULO, Oct. 24, 2012
- During the ABTCP 2012 – 45th Pulp and Paper International Congress & Exhibition, industry leaders noted a movement towards biotechnology
SAO PAULO,Oct. 24, 2012/PRNewswire/ -- Brazilian pulp and paper exports fell this year due to the effects of the international economic crisis. However, despite predictions that the market downturn will continue, the Brazilian pulp and paper industry continues to invest in research and development of new forest-based products and uses which will reduce impacts from future crises in the pulp market.
This was one of the conclusions reached by leaders of the pulp and paper companies during theABTCP 201245th Pulp and Paper International Congress & Exhibition,which was heldbetween October 9 and 11in Sao Paulo, by theABTCP(Brazilian Technical Pulp and Paper Association), in coordination withTecnicelpa (Portuguese Association of Technical Pulp and Paper Industries) andRiadicyp(Ibero-American Association for Pulp and Paper Research and Education).
"Brazilian pulp production is expected to drop to 12 million tons, and paper to 8 million tons in 2012," affirmedCarlos Farinha e Silva, ABTCP counselor and Poyry VP.
In this context, according to Elizabeth Carvalhaes, President ofBracelpa(Brazilian Pulp and Paper Association), major producers are already working on opening the range of forest products. "The investment ofUS$ 22 billion to $ 24 billionprojected by this sector is not dedicated solely to the supply of pulp, but to all uses of wood," she emphasized.
ABTCPPresident, Lairton Leonardi, noted that the sector is building its vision of the future based on biorefinery studies and their multiple applications. Some goals have already been met, such as lighter and more resistant packaging and the development of a higher quality and more resistant tissue paper. "Today we are facing challenges, but our vision of the future of this sector calls for development and differentiation," he concluded.
More than 6 thousand attended the ABTCP 2012 between conference members and expo visitors fromBrazil as well as other countries including Finland, the United States, Argentina, Colombia, Chile and others; and 140 presentations were given on topics related to the paper and pulp industry. More than 160 companies took part in the expo, which was distributed over an area of 6.2 thousand m2.
GP ComunicationsDaniela Ceneviva / Margarete Storto / Mario Cesar de Mauro Giovanna Picillo + 55 (11) 3129-5158 gp@gpcom.com.brwww.gpcom.com.br
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