All Fancy Dress Notes Considerable Jubilee Support From the South East
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English
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All Fancy Dress Notes Considerable Jubilee Support From the South East

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2 Pages
English

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All Fancy Dress Notes Considerable Jubilee Support From the South East PR Newswire WICKFORD, England, May 31, 2012 WICKFORD, England, May 31, 2012 /PRNewswire/ -- New figures from online fancy dress retailer All Fancy Dress indicate residents in South East England are the most patriotic ahead of the Queen's Diamond Jubilee

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All Fancy Dress Notes Considerable Jubilee
Support From the South East
PR Newswire
WICKFORD, England, May 31, 2012
WICKFORD,
England
,
May 31, 2012
/PRNewswire/ --
New figures from online fancy dress retailer All Fancy Dress indicate residents
in South East England are the most patriotic ahead of the Queen's Diamond
Jubilee celebrations.
Residents across the South East of
England
are expected to be the most
fervent supporters of the Queen's Diamond Jubilee celebrations this weekend,
according to a recent study by allfancydress.com.
Following a review of the top 20 counties, ordered by the average spend per
capita on Jubilee merchandise purchased at AFD, eight (40%) of these were
located in the South East region.
Brits have been planning their weekend festivities for a number of weeks now
and the Home Counties and the surrounding
London
area are expected to be a
sea of blue, white and red, according to figures.
The data reveals that residents in
Kent
are the most patriotic throughout the UK
with over twice the amount of interest in Jubilee merchandise than the national
average per head. The town of
Tunbridge Wells
also recorded strong interest
two-and-a-half times the national average. Indeed the strong data has secured
Tunbridge Wells
the title of
Britain's
most patriotic town.
Celebrations are expected to go long into the bank holiday weekend in
Essex
and
Surrey
as the second and third most patriotic counties in the UK.
Despite this significant interest in the Diamond Jubilee across the South East,
strangely Londoners themselves have not bought into the celebrations quite so
enthusiastically, with sales in the capital 70% less than the average region on a
per-head basis.
The survey included data from smaller UK counties, with surprisingly high levels
of patriotism in
Powys
,
Mid Wales
and Midlothian,
Scotland
.
The patriotism of cities and towns up and down the country was also measured
as part of the survey.
Tunbridge Wells
is regarded as the UK's most patriotic
major town but the likes of Stockton-on-Tees and
Solihull
- with just under two-
and-a-half times the national average - certainly run it close.
While there is likely to be a considerable variety of Diamond Jubilee
celebrations in the South East, these results have also highlighted a north/south
divide in interest in Jubilee merchandise.
The
West Midlands
on the whole displayed high levels of interest in the
Diamond Jubilee with both
Solihull
and
Cannock
named in the top five most
patriotic UK cities. However, Northern areas have shown a lower level of
interest in Jubilee merchandise.
Mark Heaton, of All Fancy Dress, said: "Our survey has been a real eye opener.
It is great to see such a wide variety of regions getting into the spirit of one of
the most historic days in living memory.
"Kent looks very likely to be the place to visit if you are looking for large scale
Diamond Jubilee celebrations."
Notes for Editors
This research was carried out by online party retailer AFD by comparing all
sales of jubilee merchandise by area. As a national retailer AllFancyDress.com
compiled sales data from across the country to identify an average spend per
capita on Jubilee merchandise and then compared against orders received
within each area highlighted.
http://www.allfancydress.com/uk/