Arkadin Unveils New Branding and Vision for Social Sharing
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Arkadin Unveils New Branding and Vision for Social Sharing

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Arkadin Unveils New Branding and Vision for Social Sharing PR Newswire PARIS, July 9, 2012 PARIS, July 9, 2012 /PRNewswire/ -- Collaboration and Social Sharing To Be Key Drivers of Success in Global Networked Society Arkadin, a leading global collaboration service provider, unveiled today a bold ndnew brand identity

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Arkadin Unveils New Branding and Vision for
Social Sharing
PR Newswire
PARIS, July 9, 2012
PARIS
,
July 9, 2012
/PRNewswire/ --
Collaboration and Social Sharing To Be Key Drivers of Success in
Global Networked Society
Arkadin, a leading global collaboration service provider, unveiled today a bold
new brand identity to usher in its 2
nd
decade of leadership. The brand strategy
demonstrates the vital role that collaboration technologies, sharing and
collective intelligence have in propelling successful businesses in a global
networked society.
"Collaboration is at the heart of the digital revolution that is fundamentally
changing the nature of business," says Olivier de Puymorin, CEO and founder of
Arkadin. "Workplaces around the globe will need to collaborate more and
better in line with the powerful technological, societal and environmental forces
that are affecting every facet of the business world. Our vision, product
portfolio and new brand identity have evolved with the dramatic changes
underway, and are rooted in a firm belief that progress emerges from people's
desire to share."
Arkadin's brand strategy illustrates how the company is shifting from pure
conferencing-based technologies to a complete collaborative experience where
social sharing predominates. The stage was set for this transition earlier this
year with the launch of the Arkadin Cloud Collaboration Platform. The robust
audio platform integrates with a full suite of web, video collaboration services
and Unified Communications solutions.
"It's no longer about conferencing," says Olivier de Puymorin. "The global
economy is now being defined by human talent and collaboration skills. Social
sharing and collective intelligence will be the key drivers for successful
organizations."
"Arkadin's entire brand identity has been transformed to focus on the
progressive side of this changing dynamic and our belief in the power of social
sharing," says Sophie Huss, Arkadin's global director of marketing and
communication.
"
Our new branding is ultimately about a better user experience for
organizations that put sharing and collaboration at the heart of their strategy,"
continued Olivier de Puymorin. "Nothing will distract us from helping clients
transition to the best services for driving more successful business outcomes.
Our comprehensive range of cloud-based collaboration offerings and an
unrivalled local-service presence will ensure we deliver on that goal."
For further information on the new brand identity please visit:
http://www.arkadin.com/landingpages/com/new-branding-platform.html or the
new arkadin.com website.
About Arkadin
Founded in 2001, Arkadin is the 3
rd
largest collaboration service provider in the
world. With a vision rooted in the belief that progress emerges from people's
desire to share, Arkadin offers a complete range of remote audio, web, video
conferencing and Unified Communications solutions. The services are delivered
as SaaS solutions for fast, scalable deployments and a high ROI. Its global
network of 50 operating centres in 29 countries has dedicated local-language
support teams to service its 25,500 customers. http://www.arkadin.com/uk.