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Boom in Datacentre Market to Fuel Expansion of Power and Cooling Systems, States Frost & Sullivan

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2 Pages
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Boom in Datacentre Market to Fuel Expansion of Power and Cooling Systems, States Frost & Sullivan PR Newswire LONDON, June 13, 2012 - Manufacturers focusing on innovative, energy-efficient solutions to gain the competitive edge LONDON, June 13, 2012 /PRNewswire/ -- There exists immense opportunity for both power and cooling systems in rapidly proliferating large datacentres across Europe. Already, uninterruptible power supply (UPS) and cooling markets are registering steady revenue growth. Ongoing challenges like price pressures are poised to be offset by the continuous demand for power and the increase in heat loads. New analysis from Frost & Sullivan (http://www.powersupplies.frost.com), Analysis of Power and Cooling in the European Datacentre Market, finds that the total UPS segment in the datacentre market in Europe is estimated to rise from euro 730.0 million in 2010 to reach euro 1328.1 million by 2017. Over the same period, the total precision air conditioning system (PACS) market in Europe is set to expand from euro 313.6 million to euro 452.4 million. "The escalating demand for power and intensifying heat loads in servers will drive the power and cooling market in datacentres," notes Frost & Sullivan Industry Analyst Gautham Gnanajothi. "The need for continuous power availability is becoming crucial even as the increase in high density servers in datacentres will result in tremendous heat loads, triggering the need for effective power and cooling systems.

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Boom in Datacentre Market to Fuel Expansion
of Power and Cooling Systems, States Frost &
Sullivan
PR Newswire
LONDON, June 13, 2012
- Manufacturers focusing on innovative, energy-efficient solutions to
gain the competitive edge
LONDON
,
June 13, 2012
/PRNewswire/ -- There exists immense opportunity for
both power and cooling systems in rapidly proliferating large datacentres
across
Europe
. Already, uninterruptible power supply (UPS) and cooling
markets are registering steady revenue growth. Ongoing challenges like price
pressures are poised to be offset by the continuous demand for power and the
increase in heat loads.
New analysis from Frost & Sullivan (http://www.powersupplies.frost.com),
Analysis of Power and Cooling in the European Datacentre Market
,
finds that the total UPS segment in the datacentre market in
Europe
is
estimated to rise from
euro 730.0 million
in 2010 to reach
euro 1328.1 million
by 2017. Over the same period, the total precision air conditioning system
(PACS) market in
Europe
is set to expand from
euro 313.6 million to euro 452.4
million
.
"The escalating demand for power and intensifying heat loads in servers will
drive the power and cooling market in datacentres," notes Frost & Sullivan
Industry Analyst Gautham Gnanajothi. "The need for continuous power
availability is becoming crucial even as the increase in high density servers in
datacentres will result in tremendous heat loads, triggering the need for
effective power and cooling systems."
Spiralling heat loads are becoming a major area of concern in the datacentre
market. Heat build-up in electronic equipment causes a significant slowdown in
performance and productivity. This is highlighting the importance of advanced,
innovative and energy-efficient cooling mechanisms.
While such trends augur well for UPS and PACS suppliers, the growing price
consciousness of datacentre customers is becoming a cause for concern.
Greater price sensitivity is affecting the margins of PACS and UPS
manufacturers. Intensifying competition and the lack of product differentiation
also threaten market prospects.
Customers are wary of adopting PACs due to their high capital costs. Moreover,
low customer awareness about the energy efficiencies offered by cooling
solutions is impacting uptake.
"Tremendous effort is being expended to educate customers about how the
usage of energy efficient cooling solutions can lower operational costs as well
as the total cost of ownership," concludes Gnanajothi. "As demand surges,
price, technical and supply support as well as product development will all
emerge as key competitive differentiators."
If you are interested in more information on this study, please send an e-mail
with your contact details to Chiara Carella, Corporate Communications, at