Code REDD Campaign to Launch Radical New Market-Driven Approach to Forest Conservation at Rio+20
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Code REDD Campaign to Launch Radical New Market-Driven Approach to Forest Conservation at Rio+20

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Code REDD Campaign to Launch Radical New Market-Driven Approach to Forest Conservation at Rio+20 PR Newswire RIO DE JANEIRO, June 18, 2012 - UNESCO, Major Corporations, Global NGOs and Indigenous Community Leaders Come Together to Join the Code REDD

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Code REDD Campaign to Launch Radical New
Market-Driven Approach to Forest
Conservation at Rio+20
PR Newswire
RIO DE JANEIRO, June 18, 2012
- UNESCO, Major Corporations, Global NGOs and Indigenous Community
Leaders Come Together to Join the Code REDD Campaign
RIO DE JANEIRO
,
June 18, 2012
/PRNewswire/ --
What:
A press conference at which UNESCO will announce its involvement with Code REDD, an emergency action
campaign promoting REDD+ as a scalable economic solution to stop deforestation and its adverse impact on
climate change. In addition, representatives from leading corporations will announce their pledges to Code REDD
and community leaders will discuss the benefits of REDD+.
In the evening, the Code REDD Campaign will publically launch with a multimedia event including a short film
premiere by artist and filmmaker Jarbas Agnelli (AD Studio) and an architectural projection experience by Obscura
Digital that will transform the Rio de Janeiro landmark Arcos da Lapa.
Who:
Gretchen Kalonji
, UNESCO Assistant Director-General for Science
David Antonioli
, CEO, VCS
Kevin Whitfield
, NedBank South Africa
Chief Almir N. Surui
, Metareila Association, Brazil
Chief Pascal Kizaka
, Kasigau, Kenya
Christian Del Valle
, Managing Partner, Althelia Climate Fund GP
Regina Case
, Actress and environmental activist*
Beto Borges
, Director, Communities Program, Forest Trends
Mike Korchinsky
, CEO, Wildlife Works; Founder, Code REDD Campaign
Karin Burns
, Executive Director, Code REDD Campaign
When
:
Tuesday June 19, 2012
Press Conference: 11:00 a.m.
Launch Event: 10:30 p.m.
Where:
Press Conference:
Turmalina Room, Royal Tulip Hotel, Sao Conrado, Rio de Janeiro
Launch Event:
Arcos da Lapa, Rio de Janeiro
Why:
Code REDD aims to solve two of the most pressing issues of our time:
1. How to stop the deforestation that is stripping the planet of its biodiversity, impoverishing forest communities and
releasing massive amounts of pollution that are changing our climate forever.
2. How to allow the marketplace to continue to provide energy goods and services to our growing global population
without accelerating the negative impacts on our climate.
The Code REDD Campaign provides a solution to both challenges.
Code REDD enables corporations to reduce their effective carbon footprint by buying Verified Emissions Reductions
from high quality REDD projects that stop deforestation, protect biodiversity, and create unprecedented sustainable
development for forest communities.
* Unconfirmed as of
June 17
)