Color the Mountains With Peak Performance
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Color the Mountains With Peak Performance

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Color the Mountains With Peak Performance PR Newswire STOCKHOLM, November 1, 2012 STOCKHOLM, November 1, 2012 /PRNewswire/ -- The Active Collection is where it all began, 1986 in Åre, Sweden.



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Color the Mountains With Peak Performance
PR Newswire STOCKHOLM, November 1, 2012
STOCKHOLM,November 1, 2012/PRNewswire/ --
The Active Collection is where it all began, 1986 in Åre, Sweden. For 25 years Peak Performance has created technical and innovative active clothing that combines excellent functionality with simple, attractive design. The ski lines for Fall/Winter 2012 again suit all different kinds of skiers and adventures.
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TheHeli Lineis Peak Performance's very own interpretation of contemporary big mountain skiing and comes in a modular design: relaxed, technical and colorful garments, all easy to match throughout the whole line thanks to coordinated color detailing.
"Our Heli line is all about continuity on a very high level. Improved technical solutions in fresh, new colosrshould add further comfort and at the end of the day more fun to the consumers'ski experience,"says Staffan Thomasson, Senior Designer at Peak Performance.
In addition to the classicHeli Alpineshell program, this season includes a wider range of padded products. TheHeli Loft JacketandPantsare made of 2 layer Gore-Tex Pro fabric that keeps the weather outside while its ADVANSA Thermo°Cool® padding maintains a warm and dry micro-climate inside.
High performance insulation Choosing the right materials is crucial when making high performance garments. That's why Peak Perform ance spends a lot of time developing, testing and evaluating everything from threads to fabrics. When it comes to synthetic insulation, Peak Performance has chosen to exclusively use a unique insulation made with ADVANSA Thermo°Cool® for this winter's padded ski wear products.
Designed to optimize the body's natural thermoregulation capabilities, the ADVANSA Thermo°Cool® technology uses smart fiber cross-sections to provide superior moisture and temperature control.
"Simply put, when you're hot and sweaty, the fibers breathe and transport moisture to cool you down. W hen you're cold, the fibers trap heat but let moisture out so you stay both warm and dry," explains Silvia Toledo, ADVANSA.
TheHeli Lineis available in Peak Performance General Stores, online onhttp://www.peakperformance.comas well as at selected retail partners: Heli Loft Jacket:500 EUR; Heli Loft Pants:395 EUR
Men's colors: tangerine (orange), bright green, dark moraine lake (lilac), iron cast (dark grey) Women's colors: offwhite, bright green, fuchsia (pink), iron cast (dark grey)
For further information please contact: Cohn & Wolfe Stockholm Kamran Alemdar, Project Manager Phone: +43-73-531-13-38