Concrete Show South America 2012 to be Bigger and Better!
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Concrete Show South America 2012 to be Bigger and Better!

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Concrete Show South America 2012 to be Bigger and Better! PR Newswire SAO PAULO, Brazil, June 18, 2012 SAO PAULO, Brazil, June 18, 2012 /PRNewswire/ -- Due to high demand UBM's Concrete Show South America has increased its exhibition space to allow more companies the chance to gain direct exposure in a booming market. With less than three months to go Concrete Show South America is almost sold out. To accommodate the demands of a growing industry the Concrete Show has constructed a new indoor area in response to exhibitor requests. The increase in space has added to the exhibition area, creating 62,500 sqm2 and making it the largest concrete event in Latin America. With the additional space more companies will be able to build relationships and enhance their industry knowledge. "The event reflects the market and the current trends. The expansion of the show reflects the fact that there is huge demand for a niche event that serves the needs of the concrete industry," explained Cláudia Godoy, Managing Director, Concrete Show South America. The proposed new area will be in a highly sought after area with additional features designed to make this a premium location. A surge in productivity due to the growth in the civil construction sector has pushed Brazil towards innovation and the need for adopting best practice.

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Concrete Show South America 2012 to be
Bigger and Better!
PR Newswire
SAO PAULO, Brazil, June 18, 2012
SAO PAULO, Brazil
,
June 18, 2012
/PRNewswire/ --
Due to high demand UBM's Concrete Show South America has increased its
exhibition space to allow more companies the chance to gain direct exposure in
a booming market.
With less than three months to go Concrete Show South America is almost sold
out. To accommodate the demands of a growing industry the Concrete Show
has constructed a new indoor area in response to exhibitor requests. The
increase in space has added to the exhibition area, creating 62,500 sqm2 and
making it the largest concrete event in
Latin America
. With the additional space
more companies will be able to build relationships and enhance their industry
knowledge.
"The event reflects the market and the current trends. The expansion of the
show reflects the fact that there is huge demand for a niche event that serves
the needs of the concrete industry," explained Cláudia Godoy, Managing
Director, Concrete Show South America. The proposed new area will be in a
highly sought after area with additional features designed to make this a
premium location.
A surge in productivity due to the growth in the civil construction sector has
pushed
Brazil
towards innovation and the need for adopting best practice. With
international companies taking an active interest in the country this has led to
increased levels of technical expertise in the industry, which is leading to
competition within the construction industry. The event offers the chance for
leading names in the industry to showcase their latest products and solutions.
Some of the companies include Putzmeister who will unveil a new line of
equipment produced in
Brazil
which is already highly successful in
Europe
.
Penetron will present Penetron Admix, an additive that provides waterproofing
by full crystallization, added to the concrete line during production and
Goodyear Engineered Products will bring their line of high performance
products for use on concrete to Concrete Show South America for the first
time, such as the rubber and fabric hose that is highly resistant to abrasion and
high pressure.
Concrete Show South America is the largest and most comprehensive
exhibition dedicated to the concrete and civil construction industry in
Latin
America
. The event is designed to deliver the best business opportunities
incorporating the perfect balance of effective business, education and
networking. With over 550 national and international exhibitors, more than 150
seminar sessions as well as over 28,000 industry professionals with decision
making authority, Concrete Show South America presents a powerful
opportunity to build essential business contacts.
"Hopes and expectations for the 6
th
edition of Concrete Show are as good as
can be. We are preparing a truly amazing show of machinery and technology
which will encompass new developments and the best solutions for the boom in
the Brazilian civil construction industry. Concrete Show is here to present to the
world the companies who are in the best position to address the issues of the
infrastructure of our country", says Cláudia Godoy. Due to the positive
economic outlook as well as the growth in the Brazilian construction sector,
Concrete Show South America has been on an upward trajectory for the last six
years of over 500% in exhibition space.
As well as stimulating business, Concrete Show also invests in facilitating
dialogue between professionals, offering high-level conferences, seminars and
workshops on issues relevant to the civil construction sector. Bringing some of
the renowned industry experts in their respective areas, the 6
th
Concrete
Congress, an event run in parallel to the exhibition, will also take place between
August 29
st
e 31
st
, at the Centro de Exposições Imigrantes [Imigrantes
Exhibition Center], in São Paulo. Based on wide-reaching topics such as the
Industrialization of Construction, Training and Professional Development, and
Sustainable Construction, the Congress will offer more than 150 concurrent
seminars as well as other seminars, workshops and round tables.
Concrete Congress relies on the technical support of more than 18
organizations linked to the sector. The aim is to offer debates and seminars
that take in issues fundamental to the advancement and development of the
industry.
The event is part of UBM's global concrete portfolio including Concrete Show
South East Asia which will take place from
24-26 October 2013
in
Jakarta,
Indonesia
and Concrete Show India, taking place from
13-15 March 2014
in
Mumbai
. Concrete Show South America 2012 will take place between 29th and
31st August at the Centro de Exposições Imigrantes [Imigrantes Exhibition
Center] in São Paulo.
About UBM
Concrete Show is organized by UBM Sienna. UBM is a leading global business
media company. We help organizations make connections, communicate their
proposition and do business effectively. Our 6,500 expert staff are deeply
embedded in the many specialist communities we serve, bringing both an
unusual depth of understanding and real know-how. We organise hundreds of
live events each year; we provide data, marketing and information products;
we offer a portfolio of market-leading online and print titles; and we support
professional communicators through our targeting, distribution and monitoring
services.
For more information please contact concrete@concreteshow.com.br or visit
http://www.concreteshow.com.br