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Cross-IT Integration in Big Data Yields High Dividends through Customer Loyalty, finds Stratecast | Frost & Sullivan

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Cross-IT Integration in Big Data YieldsCross-IT Integration in Big Data Yields High Dividends through Customer Loyalty, finds Stratecast | Frost & Sullivan PR Newswire LONDON, April 1, 2014 - Mobile operators can effectively manage and use customer data gathered across all touch points Mobile operators today are facing a new problem: the Vanishing Customer, as their subscribers are leaving. If customers do stay, they use fewer mobile calling services or service units, and provide the operator with lower average revenue per unit (ARPU). Since operators are attempting to shift their revenue models to match customer usage models —providing all-you-can-eat calling and messaging but imposing metered data plans—customers are changing lanes, too, using data largely or solely via Wi-Fi, and using free videoconferencing services. Using Big Data will help to understand customers and develop their profiles. Having this, operators need to take the next step: launch a customer loyalty programme. In its recent analysis entitled "Injecting OSS/BSS with Big Data Yields Big Dividends for Operators through Customer Loyalty," Stratecast | Frost & Sullivan discussed the benefits of implementing Big Data-driven customer loyalty programmes. The analysis was done in cooperation with Comarch, a software house and integrator of IT solutions.

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Published 01 April 2014
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Language English
Cross-IT Integration in Big Data Yields High Dividends through Customer Loyalty, finds Stratecast | Frost & Sullivan

PR Newswire

- Mobile operators can effectively manage and use customer data gathered across all touch points