Directi Group Applies for Thirty-one Top-Level Domain strings in the ICANN process

Directi Group Applies for Thirty-one Top-Level Domain strings in the ICANN process

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Directi Group Applies for Thirty-one Top-Level Domain strings in the ICANN process PR Newswire AUSTIN, Texas and DUBAI, United Arab Emirates, June 1, 2012 - Under its new venture 'Radix', invests over $30m towards TLD Applications AUSTIN, Texas and DUBAI, United Arab Emirates, June 1, 2012 /PRNewswire/ -- Directi Group, a global leader in Internet products and Web services, today announced its ambitious effort to secure Top-Level Domains (TLDs) under ICANN's program to expand the Internet's addressing system. Under its new brand - Radix - Directi has committed over $30 million on the application of 31 strings, which includes several generic and mass market names. "This is a historic moment in the evolution of the Internet," said Bhavin Turakhia, founder and CEO of Directi Group. "We have invested a significant amount of time and resources to developing intelligent, responsible, secure and thorough proposals for what could serve as the foundation for this new era on the Internet." Top extensions on Directi's list of applications include: .web, .bank, .loans, .insurance, .law, .shop, .app, .website, .click, .online, .music, .hotel .doctor, .baby and .shop. To see the full list, please visit www.radixregistry.com. "Today's Internet addresses are uncategorized and say nothing about the website. In addition, it is near impossible to find available names that are short and memorable. Our research shows that over 65% of users are unable to find a name of their choice.

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Directi Group Applies for Thirty-one Top-Level
Domain strings in the ICANN process
PR Newswire
AUSTIN, Texas and DUBAI, United Arab Emirates, June 1, 2012
- Under its new venture 'Radix', invests over
$30m
towards TLD Applications
AUSTIN, Texas
and
DUBAI, United Arab Emirates
,
June 1, 2012
/PRNewswire/ --
Directi Group, a global leader in Internet products and Web services, today
announced its ambitious effort to secure Top-Level Domains (TLDs) under
ICANN's program to expand the Internet's addressing system. Under its new
brand - Radix - Directi has committed over
$30 million
on the application of 31
strings, which includes several generic and mass market names.
"This is a historic moment in the evolution of the Internet," said Bhavin
Turakhia, founder and CEO of Directi Group. "We have invested a significant
amount of time and resources to developing intelligent, responsible, secure and
thorough proposals for what could serve as the foundation for this new era on
the Internet."
Top extensions on Directi's list of applications include: .web, .bank, .loans,
.insurance, .law, .shop, .app, .website, .click, .online, .music, .hotel .doctor,
.baby and .shop. To see the full list, please visit www.radixregistry.com.
"Today's Internet addresses are uncategorized and say nothing about the
website. In addition, it is near impossible to find available names that are short
and memorable. Our research shows that over 65% of users are unable to find
a name of their choice. We welcome the opportunity to usher in an era where
internet addresses distinguish a plumber from a lawyer and domain names with
hyphens are a thing of the past," said Turakhia.
The experienced teams at Directi and Radix have spent almost two years
developing policies and procedures specific to each major category of
extensions – Financial Services, Legal, Social & Healthcare, Ecommerce and
Generic. The team has pioneered industry leading abuse protection policies
and creative rights protection mechanisms to help safeguard trademark
holders.
Turakhia continued, "As one of the world's top ten registrars, we equally
understand our ability to make a sizable contribution towards curbing Internet
abuse and believe that mitigating potential threats is one of our foremost
responsibilities. For the new TLDs, we have created policies, processes and
services that go significantly above and beyond our obligations and aim to
make domain names and the Internet, a safer experience for the Internet
community."
Directi runs some of the largest and most successful domain name registrars
and Web hosting companies in the world. It is known for its success in building
high performance Web services solutions among its various business units
including ResellerClub, Media.net, LogicBoxes, BigRock, Skenzo and
WebHosting.info.
About Radix
Radix FZC is a Directi Business whose mission is to become the registry
operator of a variety of top level domains. Radix will be an active participant in
ICANN's process to expand the Internet naming system, and will aim to obtain
rights to operate several new generic domains. Radix will leverage Directi's rich
domain expertise, and will be led by an able team that has helped flourish some
of Directi's existing registrar and web hosting businesses.
About Directi Group
Directi (http://www.directi.com) is a $300+ million group of Businesses, that
develop innovative mass-market Web Products serving millions of Customers
worldwide. Directi businesses include ResellerClub.com, BigRock.com,
LogicBoxes, Media.net, Skenzo and rank amongst the fastest growing
businesses worldwide in their corresponding industry segments. The combined
Product Portfolio of various Directi businesses includes - Communication and
Collaboration apps, Social Networking software, Instant messaging, Context
Analysis Engines, Antispam and Antivirus Solutions, Large scale Billing and
Provisioning platforms, Traffic Monetization Solutions, Online Advertising
Solutions, DNS Management Products, Linux and Windows Server Management
Software, Web Hosting Control Panels and much more. Directi is headquartered
in
Dubai
, UAE and has more than 800 employees world-wide across five offices
in the UAE,
India
,
United States
, and
China
Media Contacts:
Jocelyn Johnson, KCSA Strategic Communications, +1-212-896-1267,
jjohnson@kcsa.com
Joe McGurk, KCSA Strategic Communications, +1-212-896-1231,
jmcgurk@kcsa.com