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Euromonitor's WTM Global Trends Report Identifies Emerging 2012 Travel and Tourism Trends

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Euromonitor's WTM Global Trends Report Identifies Emerging 2012 Travel and Tourism Trends PR Newswire LONDON, November 5, 2012 LONDON, November 5, 2012 /PRNewswire/ -- The World Travel Market Global Trends Report 2012 has been released today, November 5, at the

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Euromonitor's WTM Global Trends Report Identifies
Emerging 2012 Travel and Tourism Trends
PR Newswire
LONDON, November 5, 2012
LONDON, November 5, 2012 /PRNewswire/ --
The World Travel Market Global Trends Report 2012 has been released today, November 5, at the World Travel
Market, the leading event for travel and tourism worldwide. The report highlights the nine key emerging travel and
tourism trends worldwide, looking at how the global, regional and national political, social and economic situation is
shaping the travel industry.
World Travel Market Global Trends Report 2012
Americas: The Attraction of Forbidden Lands
Since 2010, countries previously off-limits to American tourists have become open; benefiting economically from
tourism revenue. Caroline Bremner, Head of Travel and Tourism Research at Euromonitor said, "It's a small but growing
market. Most US visitors to previously banned countries are expected to come from the Baby Boomer generation."
Europe: BRIC's Grand Shopping Tour
Brazil, Russia, India and China are embracing shopping tourism in key European destinations. Dynamic economic
growth has led to rapidly increasing disposable income levels in these countries. Together with increased awareness of
an improved quality of life, consumers from BRIC countries are keen to spend more on travel.
Middle East: Rise of Shopping Hotels
Big spenders with cash are driving the trend for Middle Eastern hotels built inside shopping malls. Wealthy consumers
from Bahrain and Saudi Arabia have disposable income and love shopping, thus mega-malls in the Middle East are
booming. Shopping malls and associated hotel developments are key elements in the recovery of tourism, which saw a
difficult year in 2011.
Africa: Destination Nollywood
Nigeria's massive film industry, dubbed Nollywood, is the world's second largest film industry in volume terms, after
India's Bollywood and ahead of Hollywood, with more than 2,000 films produced annually. The increasing popularity of
Nollywood in many African countries will be a major growth driver with the leisure sector attracting film fans.
Global Village: Digital Detox
In a time when technology is an intrinsic part of everyday life, with more consumers addicted to their devices, some
hotels are going against the tide, helping guests to check in and switch off. Some hotels are offering "technology-free"
packages as an escape for busy travellers.
Further information:
Travel and tourism reports worldwide:
http://www.euromonitor.com/travel-and-tourism
About Euromonitor International
Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis.