Europe Gives Prunes the Thumbs Up!

Europe Gives Prunes the Thumbs Up!

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Europe Gives Prunes the Thumbs Up!

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Europe Gives Prunes the Thumbs Up!
PR Newswire
LONDON, June 8, 2012
LONDON
,
June 8, 2012
/PRNewswire/ --
It's official - news just released from
Europe
is that prunes are good for your
digestion, confirming that Granny was right all along! This is the result of a five
year process by the California Prune Board to prove the point by investing in
detailed scientific research to meet the stringent requirements of EFSA, the
European Food Standards Agency.
"This news affirms what we have known all along, that prunes are good for
you," said Jennette Higgs, consultant nutritionist for the California Prune Board.
"They are an excellent healthy snack - just three make up one of your five a
day, they are a good source of potassium which helps maintain normal blood
pressure and they provide a natural source of fibre."
And British consumers are becoming increasingly aware of these health
benefits, judging by the massive increase in demand for prunes from
California
- recent figures show that we are now consuming over 30% more than last
year.
California
prunes account for just under half of the UK market.
The California Prune Board has been happy to invest in detailed scientific
research to prove the health benefits of prunes and supports EFSA's work to
streamline the health claims being made by the food industry.