Expand into Africa: Sub-Saharan Economies Throw Lifeline to Struggling Firms
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Expand into Africa: Sub-Saharan Economies Throw Lifeline to Struggling Firms

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Expand into Africa: Sub-Saharan Economies Throw Lifeline to Struggling Firms PR Newswire NAIROBI, Kenya, August 30, 2012 NAIROBI, Kenya, August 30, 2012 /PRNewswire/ -- The UK, Eurozone and US economies are facing surprising competition from an unexpected source according to research carried out by new website,

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Expand into Africa: Sub-Saharan Economies Throw Lifeline to Struggling Firms
PR Newswire NAIROBI, Kenya, August 30, 2012
NAIROBI, Kenya,August 30, 2012/PRNewswire/ --The UK, Eurozone and US economies are facing surprising competition from an unexpected source according to research carried out by new website, AfricaTradePartners.com. With record numbers of small businesses failing to make ends meet and average household incomes falling by 7% in the last three months alone, the nation's firms could fare better by favouring any one of the emerging economies inAfricaover traditional expansion targets says the trade experts. While Asia has traditionally led the way when it comes to economic growth, Africa'seconomy is forecasted to grow at an annual average rate of 7% for the next 20 years - edging out the likes ofChina,IndiaandBrazil. This makes countries likeKenya,Tanzania,NigeriaandGhanafertile breeding grounds for business development. AfricaTradePartners provide partnership arrangements for businesses seeking new ways to grow and energizes their bottom line. It has created an organic network of experts residing in different parts ofAfrica. With far-reaching knowledge and useful contacts, the AfricaTradePartners team provides practical assistance for businesses embarking on an expansion into the fast growing African market. Partners include experts in marketing, communications, technology, recruitment, strategy, taxes, risk, as well as business solutions. A savvy mentor that can smooth the often tricky path of expanding a business into Africa, theKenya-headquartered firm project manages every aspect of the expansion, from setting up franchises and securing distribution channels for products and services to brokering partnership agreements. John Keyton, Communications Manager said, "Africarepresents a world of opportunities for all businesses thanks to a significant and sustained improvement in the quality of living, infrastructure and urbanisation in recent years. The number of rising cities and the spending power of the middle class are at unprecedented levels, making the region a viable channel for successful and profitable operations." The service has already helped a number of firms to invest in existing African enterprises and set up brand new ventures in countries likeKenyaand Tanzania. Rather than maintaining a hands-off approach, it gets actively involved with clients looking to distribute their product in Africa, providing a partnering service to get new products into the market, source distributors and help open up franchises. AfricaTradePartners' most popular arrangements are its sole distributorship and franchising agreements. It helps newcomers to the market to develop strategic business plans that fully consider local working conditions, all applicable laws, resources and opportunities. AfricaTradePartners research, strategise, negotiate, analyse and start-up franchise operations, significantly reducing the burden of internationalisation for the manufacturer, supplier or franchise owner.
To find out more, visit http://www.africatradepartners.com Note to Editors: Issued by Dakota Digital