Fertility and Sterility® Introduces Revolutionary Digital Article Format Jointly Developed by American Society for Reproductive Medicine and Elsevier
3 Pages
English

Fertility and Sterility® Introduces Revolutionary Digital Article Format Jointly Developed by American Society for Reproductive Medicine and Elsevier

Downloading requires you to have access to the YouScribe library
Learn all about the services we offer

Description

Fertility and Sterility® Introduces Revolutionary Digital Article Format Jointly Developed by American Society for Reproductive Medicine and Elsevier PR Newswire PHILADELPHIA, June 19, 2012 PHILADELPHIA, June 19, 2012 /PRNewswire/ -- Elsevier, a world-leading provider of scientific, technical, and medical information products and services, announces the introduction of an innovative multimedia format integrating video and traditional print content in Fertility and Sterility®, the flagship journal of the American Society for Reproductive Medicine (ASRM). Developed in collaboration with ASRM, this new digital format has potential to revolutionize the dissemination of medical research. "For the last 200 years, medical publishing has remained largely unchanged. Our solution accommodates non-print work through fully integrated multimedia, opens up a whole new form of learning, and allows readers to become part of an ongoing interactive discussion," says Steven Palter, MD, Video and New Media Editor, Fertility and Sterility, who developed the concept with Elsevier and spearheaded the project. "With this effort, we have bridged the gap separating digital and traditional medical literature. This integration will lead to exciting new directions in research and information exchange." Traditional print journals, and even online publications, have not previously provided a platform for effective integration of video and written content.

Subjects

Informations

Published by
Reads 17
Language English
Fertility and Sterility® Introduces
Revolutionary Digital Article Format Jointly
Developed by American Society for
Reproductive Medicine and Elsevier
PR Newswire
PHILADELPHIA, June 19, 2012
PHILADELPHIA
,
June 19, 2012
/PRNewswire/ --
Elsevier, a world-leading provider of scientific, technical, and medical
information products and services, announces the introduction of an innovative
multimedia format integrating video and traditional print content in
Fertility and
Sterility®
, the flagship journal of the American Society for Reproductive
Medicine (ASRM). Developed in collaboration with ASRM, this new digital format
has potential to revolutionize the dissemination of medical research.
"For the last 200 years, medical publishing has remained largely unchanged.
Our solution accommodates non-print work through fully integrated
multimedia, opens up a whole new form of learning, and allows readers to
become part of an ongoing interactive discussion," says Steven Palter, MD,
Video and New Media Editor,
Fertility and Sterility
, who developed the concept
with Elsevier and spearheaded the project. "With this effort, we have bridged
the gap separating digital and traditional medical literature. This integration will
lead to exciting new directions in research and information exchange."
Traditional print journals, and even online publications, have not previously
provided a platform for effective integration of video and written content. The
new media initiative is unique in several ways. It allows videos to be cited in the
same way as a written article and seamlessly unifies online multimedia content
with traditional research content. Readers can now watch footage of
innovations and techniques and learn previously inaccessible information in
new non-written formats while still being able to find this information through
traditional medical information sources.
"Our editors view
Fertility and Sterility
as much more than a print entity and are
embracing new and innovative ways of delivering research and engaging our
readers. It's a very exciting time for the Journal," notes Elsevier Publisher
Andrea Boccelli.
Fertility and Sterility
embeds an open access link in the article that appears
both in PubMed and the Journal's online tables of contents, as well as in the
print journal. QR (Quick Response) codes associated with each article
seamlessly bring readers from print journal to online video. Authors can create
review articles, experimental techniques, anatomic overviews, case reports,
and more. Videos, which are peer reviewed as part of the mainstream
submission process, are served open source through Google's YouTube.
"Embracing new technologies that support rapid transfer of critical information,
add value to that information, and drive scientific innovation is a cornerstone of
Elsevier's publishing strategy," adds Christine Rullo, Vice President, Health and
Medical Sciences, STM Journals. "In keeping with this mission, we are extremely
proud to publish
Fertility and Sterility
on behalf of ASRM and to have
collaborated with them to realize this innovative multimedia program. This is an
important step in the continuing evolution of the scientific article."
Two original video articles have been published in the May issue of
Fertility and
Sterility
and are openly available.
"Single port laparoscopy" by L. Caravalho et al., Cleveland Clinic, demonstrates
a new surgical principle (http://fertstertforum.com/2012974caravalho; indexed
in PubMed at http://www.ncbi.nlm.nih.gov/pubmed/22542145).
"Chromosome transfer in mature oocytes," by M. Tachibana et al., Oregon
National Primate Research Center, shows the innovative laboratory technique
(http://fertstertforum.com/2012974tachibana; indexed in PubMed at
http://www.ncbi.nlm.nih.gov/pubmed/22542144).
# # #
Notes for editors
The ASRM's news release may be viewed at
http://www.asrm.org/news/index.aspx?id=123.
About
Fertility and Sterility
®
Fertility and Sterility
® is an international journal for obstetricians,
gynecologists, reproductive endocrinologists, urologists, basic scientists, and
others who treat and investigate problems of infertility and human reproductive
disorders. The journal publishes juried original scientific articles in clinical and
laboratory research relevant to reproductive endocrinology, urology,
andrology, physiology, immunology, genetics, contraception, and menopause.
Fertility and Sterility
® encourages and supports meaningful basic and clinical
research, and facilitates and promotes excellence in professional education, in
the field of reproductive medicine. http://www.fertstert.org
About the American Society for Reproductive Medicine
(ASRM)
The American Society for Reproductive Medicine, founded in 1944, is an
organization of 8,000 physicians, researchers, nurses, technicians, and other
professionals dedicated to advancing knowledge and expertise in reproductive
biology. Affiliated societies include the Society for Assisted Reproductive
Technology, the Society for Male Reproduction and Urology, the Society for
Reproductive Endocrinology and Infertility, the Society of Reproductive
Surgeons, and the Society of Reproductive Biologists and Technologists.
http://www.asrm.org
About Elsevier
Elsevier is a world-leading provider of scientific, technical and medical
information products and services. The company works in partnership with the
global science and health communities to publish more than 2,000 journals,
including
The Lancet
and
Cell
, and close to 20,000 book titles, including major
reference works from Mosby and Saunders. Elsevier's online solutions include
ScienceDirect, Scopus, Reaxys, MD Consult and Mosby's Nursing Suite, which
enhance the productivity of science and health professionals, and the SciVal
suite and MEDai's Pinpoint Review, which help research and health care
institutions deliver better outcomes more cost-effectively.
A global business headquartered in
Amsterdam
, Elsevier employs 7,000 people
worldwide. The company is part of Reed Elsevier Group PLC, a world-leading
publisher and information provider, which is jointly owned by Reed Elsevier PLC
and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL
(London Stock Exchange), RUK and ENL (New York Stock Exchange).
Media Contact:
Andrea Boccelli
Publisher
+1-215-239-3713
a.boccelli@elsevier.com