first direct Named Best Financial Services Provider by Which? - Again!
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first direct Named Best Financial Services Provider by Which? - Again!

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first direct Named Best Financial Services Provider by Which? - Again! PR Newswire LONDON, June 22, 2012 LONDON, June 22, 2012 /PRNewswire/ -- first direct has been named Best Financial Services Provider by Which? for the third year in a row.

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first direct Named Best Financial Services
Provider by Which? - Again!
PR Newswire
LONDON, June 22, 2012
LONDON
,
June 22, 2012
/PRNewswire/ --
first direct
has been named Best Financial Services Provider by Which? for the
third year in a row.
The awards publicly recognise and celebrate the very best businesses in the UK
that consistently get it right for consumers and the bank fought off stiff
competition from The Co-op, Yorkshire Building Society and John Lewis to take
the prized award.
Mark Mullen, Chief Executive of
first direct
said, 'Though it sounds a little big
headed, we win more than our fair share of awards but a Which? award is
something special. It's voted for by Which? members, consumers who actually
use the services of the company they're voting on and they've voted for us
because they simply believe we are the best at what we do.
'I really can't begin to say how proud I am for us to have won the award and for
the third year in a row. It's all about every individual at
first direct
and their
dedication to making sure our customers are happy and their banking is sorted
so that they can go and do what's important in their lives.'
Which? Chief Executive Peter Vicary-Smith said:
'
first direct
offers its customers what they want - good products and services
as well as clear information. They have shown they can deliver these year after
year, with their loyal customers consistently reporting high levels of
satisfaction. And our researchers agree, awarding this company Which?
Recommended Provider status in all of the sectors it operates in.'
Notes to Editors
1 The Which? Awards 2012 were held at Kings Place in
London
and co-hosted
by TV presenter Natasha Kaplinsky and Which? chief executive Peter Vicary-
Smith.
2 The Which? Awards 2012 Best Financial Services Provider shortlisters were:
.
first direct
.
John Lewis/Waitrose
.
The Co-operative Bank
.
Yorkshire Building Society
.
Capital One
3 Which? recognises businesses that have achieved positive change and deliver
excellent products and services that score highly in our research and testing.
We award businesses across a wide range of sectors from cars to retailers,
banks to energy companies, and home appliances to local businesses. The
Which? Awards are completely independent and businesses can't put
themselves forward to win an award.
For the latest updates, visit the
first direct
Newsroom or follow us on Twitter.
first direct facts
Winner of the Which? Best Financial Provider award 3 years running
Top financial institution in the Which? Customer Satisfaction Survey with an all-time
high of 93%
Ranked first in the Retail Banking Satisfaction Study by J D Power & Associates for
two years running
Recently (
Feb 2012
) received 90% customer satisfaction in a survey carried out by
MoneySavingExpert.com
first direct
provides both telephone banking and online banking services to its
1.2m
customers. It offers a full range of personal banking products including its
award winning Current Account and offset mortgages.