Brings Virtual Stores to Finland
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Description Brings Virtual Stores to Finland PR Newswire HELSINKI, June 7, 2012 HELSINKI, June 7, 2012 /PRNewswire/ -- Alepa and Foodie.



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Language English Brings Virtual Stores to Finland
PR Newswire
HELSINKI, June 7, 2012
June 7, 2012
/PRNewswire/ --
Alepa and help busy commuters do their daily shop
Digital Foodie, a Finnish startup based in
, has been working together
with the Helsinki Co-operative Society Elanto of S Group, to turn the walls of
some of the busiest commuter locations in the capital into virtual stores. On
Monday 4
June, the walls came to life with virtual displays of a selection of
products with barcodes which customers can scan using on their
smartphones and get delivered home. Orders made before
can be
delivered the same day.
"Finns love their mobiles and technology that makes their everyday-lives easier.
Now with the virtual stores, users can order food while waiting for
the metro or tram for example. S Group has been running personalised online
store with Foodie's technology for a while now and the new virtual store is a
natural extension to their service," explains Kalle Koutajoki, CEO of Digital
The virtual store displays product assortment from Alepa, which is one of S
Group's grocery chains. S Group is one of the largest retail chains in
Scandinavia and the leading retailer in
with 45,2% market share. Alepa
grocery chain operates in the
area with over 80 neighbourhood stores.
, already has over 220 000 users, which is impressive for a
country of 5.3 million inhabitants. In addition to the personalised online store
Foodie contains a fully integrated social community. This enables S Group's
customers to find ideas and inspiration as well as transparent information about
the food they eat.
In the UK, is available as a beta and the product assortment is linked
to Tesco through the Tesco API enabling the community a direct checkout with In the UK, Foodie runs independently.
Notes to editors:
Pictures of the virtual store displays:
About Digital Foodie Ltd. is a multi-platform service designed by Digital Foodie. It is a fully
personalised social shopping platform used by major food-retailers and brands.
The core of the service is formed by highly personalised food and product
recommendations that make everyday shopping easy and fun. For retailers, the platform provides all the tools needed to run modern eCommerce
operations and home deliveries. is currently available on the web,
Facebook, iPad, iPhone, Android and Nokia platforms. Digital Foodie is
headquartered in
Helsinki, Finland