Foodie.fm Transforms Traditional Grocery Retailing into Modern, Personalised eCommerce
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Foodie.fm Transforms Traditional Grocery Retailing into Modern, Personalised eCommerce

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Foodie.fm Transforms Traditional Grocery Retailing into Modern, Personalised eCommerce PR Newswire LONDON, June 19, 2012 LONDON, June 19, 2012 /PRNewswire/ -- Launches new tablet-based shopkeeper tools Digital Foodie, the company behind Foodie.

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Language English
Foodie.fm Transforms Traditional Grocery
Retailing into Modern, Personalised
eCommerce
PR Newswire
LONDON, June 19, 2012
LONDON
,
June 19, 2012
/PRNewswire/ --
Launches new tablet-based shopkeeper tools
Digital Foodie, the company behind Foodie.fm, the world's first fully
personalised social shopping platform for groceries, announced today the
launch of new tablet-based shopkeeper tools for running eCommerce
operations in a modern way. The new tools are part of the Foodie.fm Product
Suite that is introduced at LeWeb London visitors this week.
Foodie.fm Product Suite offers everything needed to run personalised online
services for groceries. The core of the suite is the multichannel storefront built
around Foodie's recommendation engine. For assisted buying, the suite
includes consumer facing service modules for personalised and social recipe
recommendations as well as store-based feedback and rating module that
increases the transparency of retailer operations.
"Retail industry is undergoing a major transformation. Consumers demand
transparency and personalisation like never before. The results we've achieved
with S Group show that answering these needs clearly improves sales. We
increased S Group's online sales by 15% when transforming operations from
traditional store to Foodie powered online store," explained Kalle Koutajoki, CEO
of Digital Foodie.
The new tablet-based shopkeeper tools help retailers to move away from
printouts and spreadsheets and improve the quality of operations. Instead of
flicking through various documents, pickers can now access a dedicated view
for orders from their iPads. They can easily modify the order in real-time if
needed. Also drivers can communicate both with the store staff and the
customers directly via Foodie on their iPads.
"The pace of which consumers adapt new technologies is amazing. In order to
serve our customers in an optimal and most transparent way, we also need to
utilise the latest technology. With Foodie's technology and iPad based
shopkeeper tools we can now react to changing customer needs much faster
while improving the quality of our delivery operations," says Ilkka Alarotu,
Director from the S Group Grocery Chain Management.
Foodie.fm is an award winning multiplatform service that is currently available
on the web, Facebook, iPad, iPhone, Android and Nokia platforms. Foodie is
free for consumers to use and currently has 230,000 unique users.
In
Finland
Digital Foodie has created a close co-operation with S Group, one of
the largest retail chains in Scandinavia and the leading retailer in
Finland
with a
45% market share, as well as with major brand partners. In the UK, Foodie.fm is
available as beta and the product assortment is linked to Tesco through the
Tesco API enabling the community a direct checkout with Tesco.com. In the UK,
Foodie runs independently.
Notes to editors
Image of Foodie shopkeeper tools: http://company.foodie.fm/gallery
Foodie.fm is at LeWeb London from 19
th
-20
th
June in Demo Zone 2, demo desk
D16.
About Digital Foodie Ltd.
Foodie.fm is a multi-platform service designed by Digital Foodie. It is a fully
personalised social shopping platform used by major food-retailers and brands.
The core of the service is formed by highly personalised food and product
recommendations that make everyday shopping easy and fun. For retailers, the
Foodie.fm platform provides all the tools needed to run modern eCommerce
operations and home deliveries. Foodie.fm is currently available on the web,
Facebook, iPad, iPhone, Android and Nokia platforms. Digital Foodie is
headquartered in
Helsinki, Finland
. Foodie.fm on the web at
http://www.foodie.fm