Frost & Sullivan: Delivering the Content Marketing Executives Need to Make Better Decisions

Description

Frost & Sullivan: Delivering the ContentFrost & Sullivan: Delivering the Content Marketing Executives Need to Make Better Decisions PR Newswire MOUNTAIN VIEW, California, Dec. 11, 2013 -Frost & Sullivan's new Integrated Marketing Solutions website keeps marketing executives informed of the latest industry best practices, trends and technologies Marketing executives are constantly searching for reliable resources for fresh marketing strategies, articles, technologies, trends and best practices. The recently launched Frost & Sullivan Integrated Marketing Solutions website features a Knowledge Center to host thought provoking marketing content, ranging in subject matter from identifying the tactics that are proven to generate the greatest returns, to what it takes to be a marketing innovator and leader. The Integrated Marketing Solutions website (www.frost.com/ims) is regularly updated and distributed through a myriad of mediums including videos, blogs, eNewsletters, webinars, whitepapers, articles and executive summaries. While the current content is homegrown, Frost & Sullivan will also showcase external insight from industry experts in social media, public relations, big data, branding and more. This content portal serves marketing executives with a credible and current source to help make better decisions. Among the collection of insights is the executive summary, created by Frost & Sullivan in collaboration with IBM, "Driving Relevant Business Insights from Social Media.

Subjects

• Documents
• Actualité et débat de société
• Media

Informations

• Published by: frost-sullivan
• Published: 11 December 2013
• Reads: 10
• Language: English