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Frost & Sullivan: Deluge of In-vehicle Information to Trigger a Revolution in the Design of Automotive Display and Instrument Clusters

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Frost & Sullivan: Deluge of In-vehicle Information to Trigger a Revolution in the Design of Automotive Display and Instrument Clusters PR Newswire LONDON, June 28, 2012 - Prioritisation and splitting of information content a must to prevent information overload and driver distraction LONDON, June 28, 2012 /PRNewswire/ -- The exponential growth of in-vehicle information is triggering a revolution in the design of display systems in the automotive infotainment market. The ubiquitous presence of Smartphones has led to a demand for the same functionalities to be present inside cars. Technologies such as touch screens and large displays have become a commodity in the automotive infotainment domain. As vehicles rely more and more on sophisticated forms of technology, the requirements for onboard information displays are becoming increasingly comprehensive and diverse. New analysis from Frost & Sullivan (http://www.automotive.frost.com), Strategic Analysis of European and North American Markets for Display and Instrument Clusters, finds that in Europe, the market size for central displays, touch screens and head up displays is estimated to reach 9.5 million, 2 million and 0.5 million, respectively, by 2017. In North America, the market size for central displays, touch screens and head up displays is anticipated to reach 6 million, 3 million and 0.4 million, respectively, by 2017.

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Frost & Sullivan: Deluge of In-vehicle
Information to Trigger a Revolution in the
Design of Automotive Display and Instrument
Clusters
PR Newswire
LONDON, June 28, 2012
- Prioritisation and splitting of information content a must to prevent
information overload and driver distraction
LONDON
,
June 28, 2012
/PRNewswire/ -- The exponential growth of in-vehicle
information is triggering a revolution in the design of display systems in the
automotive infotainment market. The ubiquitous presence of Smartphones has
led to a demand for the same functionalities to be present inside cars.
Technologies such as touch screens and large displays have become a
commodity in the automotive infotainment domain. As vehicles rely more and
more on sophisticated forms of technology, the requirements for onboard
information displays are becoming increasingly comprehensive and diverse.
New analysis from Frost & Sullivan (http://www.automotive.frost.com),
Strategic Analysis of European and North American Markets for
Display and Instrument Clusters
, finds that in
Europe
, the market size for
central displays, touch screens and head up displays is estimated to reach 9.5
million, 2 million and 0.5 million, respectively, by 2017. In
North America
, the
market size for central displays, touch screens and head up displays is
anticipated to reach 6 million, 3 million and 0.4 million, respectively, by 2017.
"The availability of Internet connectivity has led to the proliferation of various
web services, Smartphone applications and entertainment-related functions
inside vehicles," notes Frost & Sullivan Research Analyst Krishna Jayaraman.
"This has led to the need for large and intelligent information display systems,
which could house all the information content."
The ever growing consumer demand for in-vehicle information related to
comfort, convenience and safety has led to an information overload. It has
spurred the development of new technologies and bigger displays to portray
this information.
"Information management is a big challenge and is closely related to driver
distraction," remarks Jayaraman. "Automotive original equipment
manufacturers (OEMs) are in a situation where they have to achieve a balance
between offering new technologies to stay ahead of the competition and
keeping the human machine interface (HMI) as easy as possible; prioritisation
and splitting information to different in-vehicle displays is the need of the hour."
Driver distraction, fuelled by information overload, highlights the need for HMI
solutions which not only store additional information, but also limit the amount
of information projected to the driver by prioritising it.
There is an increased need for large central displays to house more
information. However, multi-modality of input interfaces alone will not help;
information will have to be split to different display options, according to
priority.