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Frost & Sullivan: Electrified Transmissions to Become the Preferred Choice for Premium OEMs

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Frost & Sullivan: Electrified Transmissions to Become the Preferred Choice for Premium OEMs PR Newswire LONDON, June 21, 2012 - Electrified transmissions to gain significance in the luxury vehicle segment across both sides of the Atlantic with increased powertrain hybridisation LONDON, June 21, 2012 /PRNewswire/ -- Electrified transmissions will experience increased penetration in both European and North American regions due to the increased focus on hybrid vehicles and their positive impact on emissions and fuel economy. However, end-user preference for automatic transmissions (AT) in North America and for manual transmissions (MT) in Europe will dictate the market penetration of the type of transmission technology with integrated electric motors. New analysis from Frost & Sullivan (http://www.automotive.frost.com), Electrification of Transmissions in Europe and North America, finds that the electrified transmissions market sales are set to grow to 1.3 million units in the North American and European markets by 2017. AT will be the prime choice for electrification, followed by Dual-clutch transmissions (DCT), although the Electric Drive Axle Systems (EDAS) will prove to be a tough competitor. "The demand for lower emissions and increased fuel economy has sharpened the focus on hybrid vehicles," says Frost & Sullivan Senior Research Analyst Bharath Kumar Srinivasan.

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Frost & Sullivan: Electrified Transmissions to
Become the Preferred Choice for Premium
OEMs
PR Newswire
LONDON, June 21, 2012
- Electrified transmissions to gain significance in the luxury vehicle
segment across both sides of the Atlantic with increased powertrain
hybridisation
LONDON
,
June 21, 2012
/PRNewswire/ -- Electrified transmissions will
experience increased penetration in both European and North American
regions due to the increased focus on hybrid vehicles and their positive impact
on emissions and fuel economy. However, end-user preference for automatic
transmissions (AT) in
North America
and for manual transmissions (MT) in
Europe
will dictate the market penetration of the type of transmission
technology with integrated electric motors.
New analysis from Frost & Sullivan (http://www.automotive.frost.com),
Electrification of Transmissions in
Europe
and
North America
, finds that
the electrified transmissions market sales are set to grow to 1.3 million units in
the North American and European markets by 2017. AT will be the prime
choice for electrification, followed by Dual-clutch transmissions (DCT), although
the Electric Drive Axle Systems (EDAS) will prove to be a tough competitor.
"The demand for lower emissions and increased fuel economy has sharpened
the focus on hybrid vehicles," says Frost & Sullivan Senior Research Analyst
Bharath Kumar Srinivasan. "While the integrated technology solutions are
driven by the hybrid market itself, the technologies being quick and simple
solutions, offer original equipment manufacturers (OEMs) an easier way to
hybridise the vehicles without making too many modifications to the engine,
chassis and vehicle as a whole."
In
North America
, the electrification of automatic transmissions (ATs) will suit
the transmission manufacturer as there is no necessity to modify
manufacturing setups of ATs; replacing the torque converter with an electric
motor offers improved results. On the other hand, driving patterns and
dynamics particular to
Europe
have led to the emergence of both transmission
electrification and EDAS systems—which will vie for the top spot in
Europe
.
The future of motor integrated transmissions-based technologies is likely to be
strongly influenced primarily by legislation promoting lower emissions and
strategies by OEMs to meet these legislative requirements. However, ease of
adoption and cost of the technology will be factors that will significantly affect
OEM strategies, thus having a direct impact on the market success of motor
integrated transmission technologies.
The electrified axle technology, which has been gaining popularity as a retro-fit
solution and is also used in Peugeot's HYbrid4 powertrain, is a major competitor
to electrified transmissions in
Europe
. With its simple architecture,
independence from the Internal Combustion Engine (ICE), and ease of adoption
to any vehicle platform, this technology offers a stern challenge to the motor
integrated transmission. However, its lower potential for fuel reduction due to