Frost & Sullivan: Emerging Middle Class Helps Sustain Strong Growth in the Brazilian Personal Care Chemicals Market
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Frost & Sullivan: Emerging Middle Class Helps Sustain Strong Growth in the Brazilian Personal Care Chemicals Market

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3 Pages
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Frost & Sullivan: Emerging Middle Class Helps Sustain Strong Growth in the Brazilian Personal Care Chemicals Market PR Newswire BUENOS AIRES, Argentina, Sept. 26, 2012 - The increased demand on natural products creates a vast market for green chemicals BUENOS AIRES, Argentina, Sept. 26, 2012 /PRNewswire/ -- Remarkably, the Brazilian market for personal care has demonstrated double-digit growth rate for 15 years on the trot. This pace is not likely to slacken in the near future, if the inversion of the social pyramid is anything to go by. The expansion of the Brazilian middle class, otherwise known as the C class, points to higher purchasing power and thereby, a vast market for personal care chemicals. From 2009 to 2011, about 10 million people joined the middle class demographic and in 2010, it accounted for nearly 46 percent of the personal care market's total revenue. New analysis from Frost & Sullivan (http://www.chemicals.frost.com), Analysis of the Personal Care Chemicals Market, finds that the market earned revenues of $1.02 billion in 2011 and estimates this to reach $1.62 billion in 2018. If you are interested in more information on this research, please send an email to Francesca Valente, Corporate Communications, at francesca.valente@frost.com, with your full name, company name, title, telephone number, company email address, company Web site, city, state and country.

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Frost & Sullivan: Emerging Middle Class Helps
Sustain Strong Growth in the Brazilian
Personal Care Chemicals Market
BPRU ENNeOwSs wAiIrReES, Argentina, Sept. 26, 2012

- The increased demand on natural products creates a vast market
for green chemicals
BUENOS AIRES, Argentina
,
Sept. 26, 2012
/PRNewswire/ -- Remarkably, the
Brazilian market for personal care has demonstrated double-digit growth rate
for 15 years on the trot. This pace is not likely to slacken in the near future, if
the inversion of the social pyramid is anything to go by. The expansion of the
Brazilian middle class, otherwise known as the C class, points to higher
purchasing power and thereby, a vast market for personal care chemicals.
From 2009 to 2011, about 10 million people joined the middle class
demographic and in 2010, it accounted for nearly 46 percent of the personal
care market's total revenue.
New analysis from Frost & Sullivan (http://www.chemicals.frost.com),
Analysis
of the Personal Care Chemicals Market
, finds that the market earned
revenues of
$1.02 billion
in 2011 and estimates this to reach
$1.62 billion
in
.8102If you are interested in more information on this research, please send an
email to Francesca Valente, Corporate Communications, at
francesca.valente@frost.com, with your full name, company name, title,
telephone number, company email address, company Web site, city, state and
country.
The market will also gain from the rise in the number of the aged, which is
anticipated to triple by 2020.
Brazil
's aging population and shrinking young
population will direct the personal care products consumption profile toward
specialized items, both genders will show an increased interest in products
designed to beautify the skin and defy age. In addition, the market will make
inroads into newer segments, especially regarding renewable products.
Customers are showing a marked preference for natural sources and green
chemicals in their personal care products.
"The search for environment-friendly products and green chemical ingredients
has driven the use of organic raw materials; commonly extracted from seeds,
fruits, and roots," said Frost & Sullivan Industry Analyst Lisse de Oliveira.
"However, with the food and biodiesel markets competing with the personal
care market for raw materials, the depletion of resources may lead to a rapid
price rise in end products."
Companies have to ramp up their R&D efforts to identify new raw material
sources for their natural products. Participants could also convince raw
material suppliers to give priority to the personal care market, as it can offer
them substantial financial returns.
Apart from the low availability of raw materials, the volatility of energy prices
and other commodities affect the prices of the end product. These issues are
compounded by the presence of several small manufacturers, which are

formulating lower-quality products at lower prices in the 'informal market'.
Owing to their price advantage, the informal market is cornering considerable
market share.
"To beat back the competition from the informal market, the governments
have to increase end users' awareness about the larger economic fallouts of
conducting business with illegal and informal manufacturers," noted de Oliveira.
"For their part, personal care chemicals companies should work on offering
high-quality products at competitive prices."
Through the efforts of these various stakeholders, the Brazilian personal care
chemicals market is poised for significant growth over the next six years.
Analysis of the Personal Care Chemicals Market
is part of the
Chemicals
& Materials
Growth Partnership Services program, which also includes
research in the following markets: Analysis of the Brazilian Surfactants Market;
Analysis of the Engineering Plastics Market in
Brazil
; Impact of the World Cup
and Olympic Games on the Brazilian Chemicals and Materials Industry All
research services included in subscriptions provide detailed market
opportunities and industry trends that have been evaluated following extensive
interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with
clients to leverage visionary innovation that addresses the global challenges
and related growth opportunities that will make or break today's market
participants.
Our "Growth Partnership" supports clients by addressing these opportunities
and incorporating two key elements driving visionary innovation: The Integrated
Value Proposition and The Partnership Infrastructure.
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provides support to our clients throughout all
phases of their journey to visionary innovation including: research, analysis, strategy,
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is entirely unique as it constructs the foundation upon
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For more than 50 years, we have been developing growth strategies for the
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Analysis of the Personal Care Chemicals Market
N9ED-39
Contact:
Francesca Valente
Corporate Communications –
Latin America
P: +54 11 4777 5300

F: +54 11 4777 5300

E: francesca.valente@

http://www.f

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