Frost & Sullivan Explores How Coca-Cola Increases Brand Value with Revolutionary Content Marketing

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Frost & Sullivan Explores How Coca-ColaFrost & Sullivan Explores How Coca-Cola Increases Brand Value with Revolutionary Content Marketing PR Newswire MOUNTAIN VIEW, California, Feb. 25, 2014 -- Frost & Sullivan's Growth Team Membership shares Coca-Cola's approach to developing a winning content strategy New research from Frost & Sullivan demonstrates how a company can use innovative content marketing to drive brand conversations and boost brand value. Frost & Sullivan's Growth Team Membership (GTM) recently published a new best practice guidebook entitled Creating Brand Value through Content Excellence, featuring The Coca-Cola Company. It highlights how Coca-Cola made content marketing an integral part of its strategy to double its revenue by 2020. "Content marketing is the future of marketing," said Keith O'Brien, vice president of global research for Frost & Sullivan's GTM. "In a world of message proliferation and noise, content marketing helps a company tell its story and makes it more relatable and interesting. Coca-Cola's journey shows us the link between great content and consumer conversations, purchase decisions, and brand value." To share insights from the Creating Brand Value through Content Excellence best practice guidebook, Frost & Sullivan's GTM invites you to join their upcoming complimentary Ask the Thought Leader webcast: WHEN: 11:00 a.m. EST on Tue., March 4, 2014 REGISTER: http://bit.

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• Actualité et débat de société
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• Published by: frost-sullivan
• Published: 25 February 2014
• Reads: 2
• Language: English

Exrait

Frost & Sullivan Explores How Coca-Cola Increases Brand Value with Revolutionary Content Marketing

PR Newswire

MOUNTAIN VIEW, California, Feb. 25, 2014

-- Frost & Sullivan's Growth Team Membership shares Coca-Cola's approach to developing a winning content strategy

New research from Frost & Sullivan demonstrates how a company can use innovative content marketing to drive brand conversations and boost brand value. Frost & Sullivan's Growth Team Membership (GTM) recently published a new best practice guidebook entitled Creating Brand Value through Content Excellence, featuring The Coca-Cola Company. It highlights how Coca-Cola made content marketing an integral part of its strategy to double its revenue by 2020.