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Frost & Sullivan: Heavy-Duty Truck Market on the Verge of Increasing Dedicated Global Production Platforms

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Frost & Sullivan: Heavy-Duty Truck Market on the Verge of Increasing Dedicated Global Production Platforms PR Newswire MOUNTAIN VIEW, California, July 10, 2012 - Nearly one in three trucks manufactured by 2018 to feature platform based lineage MOUNTAIN VIEW, California, July 10, 2012 /PRNewswire/ -- After less than 10 years, since Western original equipment manufacturers (OEMs) started entering Brazil, Russia, India and China (BRIC) markets with serious intent, the very face and structure of the global heavy-duty truck market has changed. Markets considered an afterthought a few decades ago are now dictating the course of global commercial vehicle demand and the growth of the industry. Seismic changes shaping the global commercial vehicle industry have truly flattened the world, where OEMs from both triad (United States, European Union and Japan) and non-triad markets are aggressively competing for sustainable and robust growth. As they begin developing growth strategies in this flat-world eco-system, global platforms have emerged as a major requirement for any OEM with strategic intent and hunger for global growth. According to latest analysis by Frost & Sullivan (http://www.automotive.frost.

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Frost & Sullivan: Heavy-Duty Truck Market on
the Verge of Increasing Dedicated Global
Production Platforms
PR Newswire
MOUNTAIN VIEW, California, July 10, 2012
- Nearly one in three trucks manufactured by 2018 to feature
platform based lineage
MOUNTAIN VIEW, California
,
July 10, 2012
/PRNewswire/ -- After less than 10
years, since Western original equipment manufacturers (OEMs) started
entering
Brazil
,
Russia
,
India
and
China
(BRIC) markets with serious intent, the
very face and structure of the global heavy-duty truck market has changed.
Markets considered an afterthought a few decades ago are now dictating the
course of global commercial vehicle demand and the growth of the industry.
Seismic changes shaping the global commercial vehicle industry have truly
flattened the world, where OEMs from both triad (
United States
, European
Union and
Japan
) and non-triad markets are aggressively competing for
sustainable and robust growth. As they begin developing growth strategies in
this flat-world eco-system, global platforms have emerged as a major
requirement for any OEM with strategic intent and hunger for global growth.
According to latest analysis by Frost & Sullivan
(http://www.automotive.frost.com),
Strategic Analysis of Platform
Strategies of Major Heavy-duty Truck Manufacturers
, global heavy-duty
truck production from global truck platforms is forecast to reach approximately
612,000 units by 2018, which would nearly double global platform-based truck
production levels from 2011. The study offers time and mission critical
research, analysis, forecast, competitive benchmarking, market opportunity
and supplier opportunity analysis associated with the global platform strategies
of major heavy-duty OEMs headquartered in
Europe
,
North America
,
China
and
India
.
This press release summarizes an analyst article outlining first results of Frost &
Sullivan's brand new research study entitled "
Strategic Analysis of Platform
Strategies of Major Heavy-duty Truck Manufacturers.
" If you are
interested in the full article outlining the research scope and definition of a
global truck platform, or would like more information on this research, please
send an email to Jeannette Garcia, Corporate Communications, at
jeannette.garcia@frost.com, with your full name, company name, title,
telephone number, company email address, company website, city, state and
country.
"The global heavy-duty truck market by and large was region focused till about
the middle of the last decade," explains Frost & Sullivan Senior Research
Analyst Ananth Srinivasan. "With the exception of a few European OEMs, such
as Daimler and Volvo, selling a share of trucks in non-triad markets, there was
not much local production or development related activity. Also, the local OEMs
from triad markets, although highly ambitious, had little to no opportunity of
selling trucks in foreign markets."
By 2018 however, an average 30 percent of all heavy-truck production of top-