Frost & Sullivan: Online search advertising outperforms all other major online advertising segments

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Frost & Sullivan: Online searchFrost & Sullivan: Online search advertising outperforms all other major online advertising segments PR Newswire SYDNEY, Dec. 10, 2013 - Search will outpace online directories, CAGR of 16% expected till 2018 The Australian online search advertising market grew 23% from June 2012 to June 2013. Its strong growth rate is predicted to continue at a Compound Annual Growth Rate (CAGR) of 16% between 2013 and 2018. Continuing its historical trend, online search outperformed all other major online advertising segments, including online general advertising which includes sponsorships, integrated site content and e-newsletters; online classifieds and online directories. According to Frost & Sullivan's new report, Australian Online Search and Directories Market 2013, search will continue to outpace the online directories market and its proportion of the total online search and directories market is forecasted to increase from 83% in 2013 to 91% in 2018. Smartphones and tablets offer significant opportunities for the online search and directories market. Phil Harpur, Senior Research Manager, Australia & New Zealand ICT Practice, Frost & Sullivan says "The volume of local searches conducted via the mobile web is growing at a much faster rate than via fixed internet connections. Search results from mobile searches are becoming more distinct to fixed internet searches, with a high proportion of mobile searches optimised for location based material.

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• Published by: frost-sullivan
• Published: 10 December 2013
• Reads: 7
• Language: English

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Frost & Sullivan: Online search advertising outperforms all other major online advertising segments

PR Newswire

SYDNEY, Dec. 10, 2013

- Search will outpace online directories, CAGR of 16% expected till 2018

The Australian online search advertising market grew 23% from June 2012 to June 2013. Its strong growth rate is predicted to continue at a Compound Annual Growth Rate (CAGR) of 16% between 2013 and 2018. Continuing its historical trend, online search outperformed all other major online advertising segments, including online general advertising which includes sponsorships, integrated site content and e-newsletters; online classifieds and online directories.