Frost & Sullivan Partner Dorman Followwill chaired and judged "The Business of Change 2012" at the University of Oxford PR Newswire LONDON, June 28, 2012 - A first of its kind sustainable business competition part of Venturefest was won by LoftZone LONDON, June 28, 2012 /PRNewswire/ -- Frost & Sullivan Partner Dorman Followwill chaired "The Business of Change 2012" competition at the University of Oxford's Said Business School. The event, organized by the Oxford Centre for Entrepreneurship and Innovation in conjunction with the Skoll Centre for Social Entrepreneurship, was part of Venturefest, the business creation networking event which takes place at the business school every year. Six breakthrough business ideas for emission reductions were presented to a panel of six distinguished experts from both the business and academic community. The session was led by Frost & Sullivan's Mr Followwill who was part of the panel and, together with the other experts, selected what they thought to be the most innovative idea that will inspire individual and social behavioural change in the future. The LoftZone, presented by its CEO Dave Raval, won the cash prize of GBP1,000. The experts thought that the raised loft flooring system by LoftZone - that should encourage households to install loft insulation without losing their precious storage space - was well thought through and has high market potential. Furthermore, it will help to spread the adoption of loft insulation in the UK.