Frost & Sullivan Recognizes Parature for Efficiently Leveraging Social Media to Offer Outstanding Customer Service

Description

Frost & Sullivan Recognizes Parature forFrost & Sullivan Recognizes Parature for Efficiently Leveraging Social Media to Offer Outstanding Customer Service PR Newswire MOUNTAIN VIEW, California, Nov. 6, 2013 -- Parature delivers applications in a flexible, hosted, reliable, and secure environment Based on its recent analysis of the social customer service applications market, Frost & Sullivan recognizes Parature with the 2013 North American Frost & Sullivan Award for Customer Value Enhancement for its social customer service suite. In 2009, the company launched its first social media application integrated with Twitter to monitor tweets. It followed that up with the Parature Facebook Portal in 2010 and the Parature Social Monitor solution in 2013. Both the Parature Facebook Portal and Parature Social Monitor comprise the Parature Social Customer Service Suite. Social media in the contact center industry has traditionally not attracted substantial numbers of customers. But Parature, in contrast, has seen its products' sales roster grow from approximately 65 organizations in late 2011 to approximately 300 in 2013. Parature currently supports 100 Facebook pages and receives 25 million customer page views per month. The Parature Social Monitor prioritizes customer service related posts and tweets by bringing them into a brand's service desk to be managed, responded to and logged.

Subjects

• Documents
• Actualité et débat de société
• Media

Informations

• Published by: frost-sullivan
• Published: 06 November 2013
• Reads: 4
• Language: English