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Frost & Sullivan: Smartphone innovation is slowing down, as Samsung struggles to differentiate

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Frost & Sullivan: Smartphone innovationFrost & Sullivan: Smartphone innovation is slowing down, as Samsung struggles to differentiate PR Newswire LONDON, April 14, 2014 -- Frost & Sullivan ICT Consultant Lawrence Lundy comments on Samsung's latest flagship Galaxy smartphone and their struggle to differentiate in the market Galaxy 5 While the Galaxy S5 is an evolutionary product, there is not enough in there to make people upgrade from the 4. It doesn't push the envelope in any real way; we are in a sort of stasis now when it comes to smartphone innovation. We are going to see sustaining improvements as the market reaches maturity. That is not to say that smartphone innovation is finished, but much of the innovation is going to come from the introduction of sensors into the phone, and the improvements in software, and how the phone will interact with the range of wearable devices. The innovation will move away from hardware towards the kinds of services and platforms that are enabled on the phones. Services such as ordering taxis, mobile payments, and location-based services will add value on top of the smartphone platform. High-end - Extreme pressure from Apple, less differentiation In the premium segment, Samsung's scale and supply chain strength is less of an advantage. The key to success in this segment is differentiation, and as the market has matured it is less about features and more about design and brand.

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Published 14 April 2014
Reads 38
Language English
Frost & Sullivan: Smartphone innovation is slowing down, as Samsung struggles to differentiate

PR Newswire

-- Frost & Sullivan ICT Consultant Lawrence Lundy comments on Samsung's latest flagship Galaxy smartphone and their struggle to differentiate in the market