ICCA Exclusive Support Spotlights Australian Growth at Cruise Shipping Asia-Pacific
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ICCA Exclusive Support Spotlights Australian Growth at Cruise Shipping Asia-Pacific

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ICCA Exclusive Support Spotlights Australian Growth at Cruise Shipping Asia-Pacific PR Newswire NEW YORK, June 4, 2012 NEW YORK, June 4, 2012 /PRNewswire/ -- Cruise Shipping Asia-Pacific - a conference and trade show focusing on the emerging Asian-Pacific cruise industry - announced today the International Cruise Council Australasia (ICCA) will give its exclusive support to the event. The ICCA joins Cruise Lines International Association (CLIA), which has also pledged exclusive backing, and the Asia Cruise Association (ACA) and the Florida Caribbean Cruise Association (FCCA) as supporters of Cruise Shipping Asia-Pacific 2012, which will be held at the Marina Bay Sands, Singapore on September 17-18, 2012. ICCA General Manager Brett Jardine said the ICCA was pleased to be supporting UBM Live's Cruise Shipping Asia-Pacific. "Cruise Shipping Asia- Pacific is important to the industry because it allows cruise industry members from around the world to get together to discuss their needs and opportunities," Mr. Jardine said. "Cruising is booming in Australia and we continue to see more ships based here and visiting our shores. At this year's Cruise Shipping Asia-Pacific event we will be able to reach and educate an entire new demographic about our region." Mr. Jardine said the Council's latest industry report showed that Australian cruise passenger numbers reached a new high of 623, 294 in 2011.

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ICCA Exclusive Support Spotlights Australian
Growth at Cruise Shipping Asia-Pacific
PR Newswire
NEW YORK, June 4, 2012
NEW YORK
,
June 4, 2012
/PRNewswire/ -- Cruise Shipping Asia-Pacific - a
conference and trade show focusing on the emerging Asian-Pacific cruise
industry - announced today the International Cruise Council Australasia (ICCA)
will give its exclusive support to the event.
The ICCA joins Cruise Lines International Association (CLIA), which has also
pledged exclusive backing, and the Asia Cruise Association (ACA) and the
Florida Caribbean Cruise Association (FCCA) as supporters of Cruise Shipping
Asia-Pacific 2012, which will be held at the Marina Bay Sands,
Singapore
on
September 17-18, 2012
.
ICCA General Manager Brett Jardine said the ICCA was pleased to be supporting
UBM Live's Cruise Shipping Asia-Pacific.
"Cruise Shipping Asia- Pacific is important to the industry because it allows
cruise industry members from around the world to get together to discuss their
needs and opportunities," Mr. Jardine said. "Cruising is booming in
Australia
and
we continue to see more ships based here and visiting our shores. At this year's
Cruise Shipping Asia-Pacific event we will be able to reach and educate an
entire new demographic about our region."
Mr. Jardine said the Council's latest industry report showed that Australian
cruise passenger numbers reached a new high of 623, 294 in 2011.
"This represents a record 34 percent annual increase – the largest recorded by
any key world cruise market last year," Mr. Jardine said.
The support of the Council, which represents 27 member cruise lines,
underscores the growing importance of the Australasian cruise marketplace in
the global cruise industry.
"The ICCA support is vitally important to the Cruise Shipping Asia-Pacific event,"
said Daniel Read, Portfolio Director of UBM Live's Cruise Shipping Group. "With
a 23 percent increase in Australians taking cruise holidays in the last 5 years, it
is apparent that the region is a stronghold for the cruise industry. We are
delighted to be working with the ICCA to bring even more awareness and
education about, and into, the region."
Along with lending their exclusive support to the event, the ICCA will be
debuting travel agent training during the conference.
The ICCA will offer two training modules, each two hours long, to provide tools
and techniques for agents from
Asia
and around the world. The first module,
Introduction to Cruising,
will focus on why people like to cruise, how to use
brochures and the internet as sales tools, and how to make cruise reservations.
The second module,
Cruise Holidays Selling Techniques,
will highlight the sales
distribution channels of the cruise industry and work through the eight steps of
the cruise sales process.
To learn more about the education sessions at Cruise Shipping Asia-Pacific
please visit www.cruiseshippingevents.com/asia-conference-program.
To register for the Cruise Shipping Asia-Pacific event please visit
www.cruiseshippingevents.com/asia-register-now.
For exhibiting information visit: www.cruiseshippingevents.com/asia-exhibitors
Media Contact: Allison Dowd, Cruise Shipping Portfolio Brand Marketing
Manager, +1-609-759-4702, allison.dowd@ubm.com, or Caitlin Read, Cruise
Shipping Portfolio PR Manager, +1-609-759-4735, caitlin.read@ubm.com.
Cruise Shipping
(www.cruiseshippingevents.com)The Cruise Shipping Portfolio
organized by UBM Live includes Cruise Shipping Miami, Cruise Shipping Asia-
Pacific, Seatrade Med and an array of digital products including webinars and
Cruise Shipping Virtual online tradeshows. Since 1985 Cruise Shipping Miami
has been the world's premier annual event for the global cruise industry,
featuring a three-day exhibition and four-day conference that draw more than
11,000 attendees and over 900 exhibiting companies from 120 countries.
Focused on the emerging
Asia-Pacific
region, Cruise Shipping Asia-Pacific's
tradeshow, conference and social program are the gateway to tomorrow's
marketplace. Seatrade Med's exhibition, conference, travel agent training and
social events constitute the Mediterranean region's largest cruise gathering.
Using cutting-edge technology, Cruise Shipping Virtual's online events include
educational and networking virtual tradeshows and webinars accessible via
computer.
About UBM Live
UBM Live
connects people and creates opportunities for companies across five
continents to develop new business, meet customers, launch new products,
promote their brands and expand their markets.
Through premiere brands
such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show
and many others, UBM Live exhibitions, conferences, awards programs,
publications, websites and training and certification programs are an integral
part of the marketing plans of companies across more than 20 industry sectors.
About UBM Asia
(http://www.ubmasia.com)
Owned by UBM plc listed on the London Stock Exchange, UBM Asia operates in
18 market sectors with headquarters in
Hong Kong
and subsidiary companies
across
Asia
, including UBM China in
Shanghai
,
Hangzhou
,
Guangzhou
and
Beijing
. We have over 200 products including trade fairs, conferences, trade
publications, B2B/B2C portals and virtual event services. As
Asia
's leading
exhibition organizer and the biggest commercial organizer in the two fastest
growing markets in
Asia
:
China
and
India
, we stage the leading events of their
kind across
Asia
. Our 150 events, 24 publications and 18 vertical portals serve a
1,000,000 plus quality exhibitors, visitors, conference delegates, advertisers
and subscribers from all over the world with high value face-to-face business-
matching events, quality and instant news on market and industry trends and
round-the-clock online trading networks and sourcing platforms. We have 1,000
staff in 21 major cities across
Asia
, stretching from
Japan
to
Turkey
.